British BulletinBritish Bulletin
  • Home
  • News
  • Politics
  • Business
  • Entertainment
  • Lifestyle
  • Health
  • Sports
  • Tech & Science
  • Travel
  • Spotlight
  • More
    • Press Release
What's On

Rosie Eccles aims to sign off career with third Commonwealth medal

28 July 2026

Peta demands KFC site should be turned into ‘chicken empathy museum’

28 July 2026

Andy Burnham unveils plans to give youngsters 'real' education in radical break from New Labour

28 July 2026

Newspaper headlines: ‘Race against time’ and ‘We’ve lost a Goodie’ | UK News

28 July 2026

Commonwealth Games 2026: NI’s Olympic champions struggle on medal-less Monday

28 July 2026
Facebook X (Twitter) Instagram
Web Stories
Facebook X (Twitter) Instagram
British Bulletin
Subscribe
  • Home
  • News
  • Politics
  • Business
  • Entertainment
  • Lifestyle
  • Health
  • Sports
  • Tech & Science
  • Travel
  • Spotlight
  • More
    • Press Release
British BulletinBritish Bulletin
Home » Asda no longer Britain’s cheapest supermarket after two years at the helm
Lifestyle

Asda no longer Britain’s cheapest supermarket after two years at the helm

By britishbulletin.com4 February 20263 Mins Read
Asda no longer Britain’s cheapest supermarket after two years at the helm
Share
Facebook Twitter LinkedIn Pinterest Email

Tesco has become Britain’s cheapest supermarket for a large weekly shop, ending Asda’s run at the top of the rankings for the first time since in more than a year.

A comparison by consumer group Which? found Tesco Clubcard holders could buy a basket of 228 items for £588.96.


The same shop at Asda cost £590.41, making Tesco £1.45 cheaper for loyalty scheme users.

The findings are based on Which?’s monthly analysis of supermarket prices across the UK. The consumer group tracks the cost of a standard basket of popular groceries at the country’s biggest retailers.

The comparison also highlighted the growing impact of loyalty pricing on household food bills. Asda’s prices are available to all customers without a membership scheme, while Tesco’s lowest prices apply only to Clubcard holders.

Without a Clubcard, Tesco customers would have paid £641.09 for the same 228 item shop, £52.13 more than the Clubcard price.

Asda had topped the Which? big shop rankings throughout 2025 until the latest comparison, marking a notable shift for families seeking the lowest prices on a full trolley of groceries.

Which?’s big shop basket includes a mix of branded items and own brand essentials.

Branded products include Birds Eye peas, Hovis bread, Cathedral City cheddar and Hellmann’s mayonnaise, while own brand items include milk, butter, potatoes and baked beans.

Asda have dropped behind Tesco

| ASDA

Among other supermarkets, Sainsbury’s recorded an average price of £603.55 for Nectar card holders, rising to £659.85 without a Nectar card.

Morrisons charged £612.88 for shoppers using its More Card and £613.74 for those without one, meaning its loyalty discount was relatively small.

Ocado’s average price for the 228 item shop was £634.68. Waitrose was the most expensive supermarket in the comparison at £679.20, £90.24 more than Tesco’s Clubcard price, equivalent to around 15 per cent extra on the total bill.

Which? also compared prices for smaller shops. For a basket of 89 items, Aldi was the cheapest supermarket at £164.74 across January. Lidl was second cheapest, charging £166.33 for Lidl Plus members and £166.53 for non members, £1.79 more than Aldi.

Tesco Clubcard users can get the cheapest basket on the market

| TESCO

Aldi and Lidl are not included in the big shop comparison because they stock a narrower range of products.

Reena Sewraz, retail editor at Which?, said: “While Aldi is the cheapest supermarket this month, the ongoing price competition among the discounters means Lidl also remains a strong money saving choice for many shoppers.”

She added choosing one supermarket over another could save households hundreds of pounds a year.

Asda defended its pricing record following the latest comparison.

Food shops have been becoming more expensive in recent years

| PA

A spokesman said, “Asda was the lowest priced supermarket every month in 2025 on the Which? big trolley comparison, and £50 cheaper in January on a like for like basket without loyalty pricing.”

Tesco pointed to its wider value offering, highlighting its Aldi Price Match range, Clubcard Prices and Everyday Low Prices.

Separate data pointed to a slowdown in grocery price inflation. Figures from market research firm Worldpanel by Numerator showed inflation fell to four per cent in January, down from 4.3 per cent in December, the lowest level since April 2025.

The figures also showed shoppers increasingly turning to promotions, with spending on promotional items rising by 10.9 per cent compared with last year, the fastest growth since October 2024.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Keep Reading

DVSA allows Britons to report rulebreakers months after rolling out new driving laws

UK drivers face ‘grim’ fuel cost hikes as some petrol stations charge over £2 for diesel

Aldi reveals 160 ‘priority locations’ for new UK stores

Motability rule changes launching within weeks will have huge impact on thousands of drivers

Sainsbury’s rolls out first-of-its-kind British salad boxes with savings of 24% — six weeks only

Electric car drivers can save £435 with new home charging offer in massive win for EV owners

Millions of drivers risk ‘losing 30% of payout’ from car finance scandal compensation scheme

Drivers risk being slapped with new £1,250 parking charge under plans backed by PM

H&M, Morrisons, British Heart Foundation and Charles Clinkard announce store closures across Britain in 2026

Editors Picks

Peta demands KFC site should be turned into ‘chicken empathy museum’

28 July 2026

Andy Burnham unveils plans to give youngsters 'real' education in radical break from New Labour

28 July 2026

Newspaper headlines: ‘Race against time’ and ‘We’ve lost a Goodie’ | UK News

28 July 2026

Commonwealth Games 2026: NI’s Olympic champions struggle on medal-less Monday

28 July 2026

Subscribe to News

Get the latest Brittan News and Updates directly to your inbox.

Latest News

Chester Zoo saves entire species from extinction in extraordinary ‘rescue mission’

28 July 2026

Meghan could mirror Camilla’s ‘incredible’ royal redemption but ‘burned bridges will never be forgotten’

28 July 2026

Hundreds of thousands of women use free morning-after pill service at pharmacies | UK News

28 July 2026
Facebook X (Twitter) Pinterest TikTok Instagram
© 2026 British Bulletin. All Rights Reserved.
  • Privacy Policy
  • Terms
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.