Marks & Spencer has launched another bakery creation that is already proving to be a hit with customers.
The retailer unveiled its Chunked N’ Loaded Custard Cream Cookie, and shoppers can’t get enough – it has already gone viral online, with customers rushing to their local Foodhalls to get their hands on one.
Priced at £2 for 105g, this golden treat is available exclusively from Marks & Spencer’s in-store bakeries across the country.
It’s the newest member of the hugely popular Chunked N’ Loaded range, which has become something of an obsession among M&S fans. Custard creams are also a favourite, with the retailer recently launching the Giant Outrageously Chocolatey Milk Chocolate Coated Custard Cream.
The new treat is available exclusively from Marks & Spencer’s in-store bakeries across the country
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M&S
The treat starts with an all-butter dough enriched with cream powder, giving it that unmistakable custard flavour once it comes out of the oven.
The dough is packed with generous chunks of M&S’s own Custard Cream biscuits, creating an incredible texture with every single bite.
To finish things off, there is a dash of white chocolate on top. M&S describes it as “luxury snacking at its best” that has both chewiness and crunch.
The retailer shared the news on Instagram. It said: “New in the M&S Foodhall, introducing the latest addition to the Chunked N’ Loaded family. Our bakery cookies are proving unstoppable this summer, with our newest flavour dropping in our in-store bakeries now.
“Our golden, buttery cookie is enriched with cream powder, delivering a deliciously rich custard flavour once baked. Studded with generous chunks of our M&S Custard Cream biscuit, it offers irresistible chew and texture in every bite. Finished with a drizzle of white chocolate, this cookie is luxury snacking at its best.
“More than just a cookie…this is an icon in the making, using none other than our bestselling biscuit. Grab yours from the in-store bakery in your local M&S Foodhall now.”
Customers were quick to share their excitement. One wrote: “Wow, I need to try.” Another said: “I can’t wait to run to M&S later and try this! Yes, please.”
It combines two of M&S shoppers’ favourite treats
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M&S
A shopper who had already sampled the cookie commented: “Got one today! 10/10 would recommend.” One more customer joked: “Please, M&S, stop it. I have no self-control.”
This isn’t the first time M&S has struck gold with custard cream flavours. Back in April, the retailer’s Dunked N’ Loaded Custard Cream doughnut caused an absolute sensation, racking up an impressive 1.3 million impressions on social media and even causing queues out the door at stores.
The custard and cream combination has clearly captured the hearts of British shoppers. M&S’s traditional Custard Cream biscuits remain bestsellers, with a staggering 4.5 million sold every single year.
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