In this year’s Christmas ad, Kevin the Carrot and his daughter search for their lost dog, Cauli Dog
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Aldi’s Kevin the Carrot plush toys are heading back to the middle aisle this Thursday, November 12, with a brand-new collection inspired by the supermarket’s Christmas advert.
The undeniable star of this year’s range is Cauli Dog, the adorable cauliflower pup who captured hearts in last year’s festive campaign.
Demand for the little floret is expected to be so high that Aldi has imposed a strict two-per-customer limit on the plush toy, priced at £3.99. As with all Specialbuys, once they’re gone, they’re gone.
This year’s Christmas advert, which you can watch here, sees Cauli Dog return to screens alongside the nation’s favourite root veg family, but with a dramatic new twist.
The family’s pet goes missing, sending Kevin and Chantenay on a frantic search to track down their little floret friend. Thankfully, it all wraps up with a heartwarming finale — Cauli Dog is found safe and well, much to the entire family’s relief.
The full plush line-up features Kevin and Katie the Carrot (£3.99 each) sporting festive candy cane pyjamas and dressing gowns, joined by Jasper, Chantenay and Baby (£3.99).
There are also new seasonal costume versions, including Kevin dressed as a Snowman, Gingerbread or in a Christmas Jumper, and Katie as a Christmas Pudding, all at £3.49 each.
Beyond the plushies, shoppers can grab a Mince Pie soft toy (£3.99) and Kevin Tree Decorations (£4.99) in designs including Candy Cane, Chimney, Stocking, Shopping Bags and Presents.
Dog owners will love the Kevin the Carrot Dog Toy (£3.99), available in four designs: Gingerbread, Hot Dog, Snowman and Star. Kevin and Katie Children’s Pyjamas (£3.99) will also be available
Shoppers have the chance to win the entire collection, as Aldi is running a competition on Instagram. To enter, head to @AldiSpecialbuysUK, like the competition post and drop a carrot emoji in the comments for a chance to win.
Full collection
- Cauli Dog plush — £3.99
- Kevin the Carrot plush — £3.99
- Katie the Carrot plush — £3.99
- Jasper, Chantenay and Baby plush — £3.99
- Kevin the Carrot as Snowman, Gingerbread or Christmas Jumper — £3.49 each
- Katie the Carrot as Christmas Pudding — £3.49
- Mince Pie plush — £3.99
- Kevin Tree Decorations — £4.99
- Kevin the Carrot Dog Toy — £3.99
- Kevin and Katie Children’s Pyjamas — £3.99
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