The result is a series of ads that start out looking like classic Christmas card scenes before erupting into loud, joyful celebrations. The campaign is made up of four separate 30-second films, each covering a different part of the festive season.
In the Big Day advert, a mum lays out a full Christmas dinner before giving a knowing nod to camera as the beat drops. Suddenly she is riding a giant cracker through a whirlwind of family chaos.
The Decorating film features Santa making a dramatic entrance, people doing backflips in the living room, and a dad dressed as an enormous bauble.
Things get wild in the Hosting spot, where an elegant gathering transforms into the ultimate Christmas party, complete with a dancing gingerbread man and mince pie spinning around the kitchen.