The Duchess of Sussex has launched a new Holiday Collection for her lifestyle brand As Ever, declaring on Instagram that she feels “very proud” of the venture’s progress.
Meghan unveiled a range of limited-edition wicker baskets, topped by the £195 Pantry Basket, alongside a £182 Parlour Basket and a £159 Hostess Basket.
The festive line-up also features a chocolate-covered fruit gift box called Treasures of the Orchard, retailing at £56.
These products join the £112 luxury advent calendar that the Duchess revealed the previous week.
The Duchess of Sussex has launched a new Holiday Collection for her lifestyle brand As Ever, declaring on Instagram that she feels ‘very proud’ of the venture’s progress
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INSTAGRAM/@MEGHAN
In an Instagram post accompanying a montage of personal footage and photographs, Meghan wrote: “As I pinch myself looking at how this brand has grown, and as we introduce our holiday collection, I feel very proud, and grateful.”
Each basket contains a distinct selection of As Ever products. The most premium option, the Pantry Basket, comes filled with a trio of jams, two honey jars, flower sprinkles, three varieties of herbal tea, a hot toddy mulling spice kit and a spiced cider equivalent.
The Parlour and Hostess baskets offer their own curated assortments of the brand’s staple goods at their respective lower price points.
All three hampers form part of a limited edition festive range that builds on the £112 advent calendar Meghan had already introduced the week prior.
Meghan unveiled a range of limited-edition wicker baskets, topped by the £195 Pantry Basket, alongside a £182 Parlour Basket and a £159 Hostess Basket
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INSTAGRAM/@MEGHAN
That product marked the first major seasonal offering from As Ever, with the wicker baskets and chocolate gift box now expanding the Duchess’s holiday catalogue considerably.
The promotional montage included previously released footage from 2025 showing Princess Lilibet assisting her mother in making jam, with the young princess remarking in an American accent: “I think it’s beautiful.”
Prince Harry also appeared in one image, pictured in shorts and a T-shirt, standing with his hands on his hips and grinning while Meghan crouched beside an As Ever hamper.
Childhood photographs of the Duchess featured alongside a clip, originally shared by her make-up artist friend Daniel Martin in 2018, of Meghan playfully racing to eat raspberries from her fingertips.
The promotional montage included previously released footage from 2025 showing Princess Lilibet assisting her mother in making jam, with the young princess remarking in an American accent: ‘I think it’s beautiful’
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INSTAGRAM/@MEGHAN
Factory footage of jam jars being filled on a production line was also woven into the montage, with the entire sequence set to The Cranberries’ iconic track Dreams.
The Duchess, who relocated from California back to the United Kingdom in August, reflected on her early business instincts, recounting how she once sold homemade scrunchies for a dollar apiece, ran lemonade stands and hawked Girl Scout cookies as a child.
“My entrepreneurial spirit was always there,” she said.
Childhood photographs of the Duchess featured alongside a clip, originally shared by her make-up artist friend Daniel Martin in 2018, of Meghan playfully racing to eat raspberries from her fingertips
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INSTAGRAM/@MEGHAN
Meghan also referenced her former lifestyle blog The Tig, nodding to the fan-run Instagram account @thetiglets, and quoted a phrase she had previously shared on the site: “Behind every successful woman is herself.”
She added that the full picture also includes “a community of love, a squad of support, an amazing team.”
Paying tribute to her colleagues, the Duchess wrote: “A huge thanks to my team at @aseverofficial. So proud of what we are creating together. Thanks for helping bring this vision to life.”