Aldi is dropping the price of its viral Le Grand Poulet Rosé Magnum to just £9.99 — but shoppers will be limited to three bottles each.
The deal kicks off in stores next Thursday, August 27, and runs through to September 2, while stocks last.
The supersized 150cl bottle, affectionately known as the “Chicken Wine,” has been one of the summer’s biggest hits, and this price slash brings it under a tenner for the first time.
It’s the equivalent of two standard bottles, making it a great value option for end-of-summer parties — but once it’s gone, it’s gone.
The Le Grand Poulet Rosé Magnum first launched in July
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ALDI
The rosé has proved popular this summer, according to the retailer, winning over both everyday shoppers and wine professionals.
Mistress of Wine Sam Caporn was among those singing its praises, taking to Instagram to call it a “gorgeous magnum” and “even more of a winner”.
The “Chicken Wine” nickname — a nod to its Le Poulet branding — has helped it go viral, with fans flooding Aldi’s social media pages with excitement since it first appeared on shelves.
The magnum first landed in Aldi stores nationwide last month and has been priced at £11.99, meaning shoppers will save £2 if purchasing from next Thursday.
Its launch came off the back of the hugely popular Le Petit Poulet Rosé, which had already built a devoted following among rosé lovers.
Shoppers went wild when the supersized version was announced, with fans commenting on Aldi’s Instagram page with messages like ‘Oh, this is what I’m talking about’, and ‘Rosé all the way’.
The elegant French rosé, inspired by Provençal character and freshness, was designed with barbecues and summer get-togethers firmly in mind.
The magnum has dropped under £10 for the first time
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ALDIThe pale peach-pink rosé offers bright aromas of citrus fruits and red berries, with a crisp, light and dry finish that makes it ideal for sipping in the sunshine.
For those who’d rather start with something smaller, the standard 75cl Le Petit Poulet Rosé is also available at £6.29.
The budget supermarket may not restock the product at this price, so shoppers are told to act quickly when the deal begins.