Reflecting back on Van Bronckhorst’s demise, a large part of the support wanted him gone too, just not with the same ferocity Martin is experiencing.
How many might welcome him back now, or wish to go back to a time when European finals seemed achievable?
The Dutchman’s credentials clearly are valued by English Premier League-winning Liverpool boss Arne Slot, no less, who appointed him as assistant manager at Anfield this summer after a short-lived tenure at Besiktas.
High points under him, though, were balanced by uninspiring domestic displays and a failure to retain the long-awaited Scottish title that Steven Gerrard delivered.
A bruising Champions League campaign added to their woes, but, in truth, Rangers were ill-equipped to compete on that stage at that time and the financial boost was most welcome.
Former Heart of Midlothian and Dundee United head coach Robbie Neilson suggested on the Scottish Football Podcast: “Things start to spiral and we’re getting to that point now where the negativity towards the manager is definitely having an effect on the players – there’s no doubt about that.
“The only way to turn that is to win football matches. I don’t know if they’ve got the squad to win six, seven, eight in a row, but that’s the only way they’ll turn it.
“It looks like Russell Martin has taken as much pressure as he can on himself to try and get it away from the players.
“But I think at the moment it’s coming back on the players as well now because it’s got to quite an extreme stage.”
What Martin and the board are contending with are previously unseen levels of negativity, though. There’s an all-consuming crescendo of ill will stretching far and wide across the support.
Until now, those in charge have held firm, although the growing sentiment over the past weeks is that even an extended run of favourable results will not influence a support seemingly not for turning.
Might McCoist’s point add weight to the idea that sticking with Martin may bear longer-term fruits, despite the lack of evidence to support that right now?
We’ll soon find out.