Gordon says the main reason she posts online is to raise awareness, particularly about hoarding disorder and mental health.
According to the NHS, hoarding disorder is a mental health condition, external in which someone collects a lot of things and finds it difficult to get rid of them, even when they negatively affect their daily life.
“I think it’s really easy to be quite judgmental,” she says.
“People see footage of these homes online and in documentaries, and it’s really easy to judge and think the person’s lazy.
“There’s a lot of stigma behind it and a lot of misunderstanding.”
She says the stigma of being a hoarder can stop people from seeking help.
“This is real life. It’s mental health. It’s people who are finding themselves living in really unsafe, unsanitary conditions through no fault of their own.
“The more we can talk about it, the better. The less we judge, the more we can understand, [and that] is only going to be a good thing.”
Gordon says many of her followers are hoarders themselves.
“I get a lot of messages in my inbox saying, ‘Thank you so much for your content. That house that you did last week, mine’s not dissimilar to that and you’re making me feel like I’m not the only one that lives like this’.
“A lot of people have messaged me and said that, because they’ve seen my videos, they found the courage to ask for help or maybe hire a cleaner.
“So it is having a really positive effect.”
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