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Home » The Premier League footballers studying to be sporting directors
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The Premier League footballers studying to be sporting directors

By britishbulletin.com30 September 20264 Mins Read
The Premier League footballers studying to be sporting directors
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Awoniyi points to the “ups and downs” he has experienced as a footballer, referencing the serious injury he suffered in May 2025 when he was placed in a medically induced coma after rupturing an intestine in a collision with a goalpost when playing for Nottingham Forest against Leicester City.

To him, it is important to keep improving and to recognise there is more to life than football, which is where the Professional Footballers’ Association course comes in.

Awoniyi says: “It’s not like a 9-5 job in football. We go in and sometimes finish quite early and, although it’s challenging, I think every footballer has time in the evening for something like this business school.

“Of course, it demands a lot from you and it’s all about how willing you are to do it. I say to people there are a lot of things that are bigger than football.

“Yes, football is our passion, but we are normal human beings as well and maybe that’s something the world doesn’t always see.”

The graduates certainly appear no different from anyone else celebrating an academic achievement, exhibiting their pride.

Awoniyi has brought members of his extended family to the ceremony, while Dewsbury-Hall seeks out former Everton midfielder Tim Cahill, now working in Qatari football, to discuss the art of scoring goals.

“Obviously there are stereotypes around footballers,” Dewsbury-Hall says.

“But in every industry there are smart people and there are people who aren’t so smart. You’d be surprised how many intelligent people there are in football.

“Maybe some players just don’t want to do things like this, but they easily could. It’s just not their passion.

“I’m not saying this is my passion, but it’s something I’ve done to show that footballers can complete these kinds of courses while they’re still playing. Who knows where it will lead?”

The course is designed to run alongside a football career. Seminars are scheduled to minimise clashes with matches and training sessions.

Players can study in their own time, although Dewsbury-Hall says he has had some “weird looks” while studying on an iPad during journeys home from away games.

Every graduate has a different story.

For Wycombe Wanderers defender Steve Cook, who captained Bournemouth in the Premier League earlier in his career, the course marked a return to formal education for the first time since his school days. Having already obtained coaching badges, he knows he is approaching the end of his playing career.

Some may not actively use their newly gained expertise for many years. All will benefit in some way, though, believes Azpilicueta.

“It’s not only about preparing for life after football. It’s about becoming a better version of yourself in your football career as well,” the former Spain defender, who retired from playing at the end of last season, tells BBC Sport.

Education has been part of his life and is what helped him become a leader on and off the pitch.

Azpilicueta built a career after turning professional with hometown club Osasuna at the age of 17.

He had continued studying until that point and, after abandoning his degree when he became a professional footballer, he later returned to complete an MBA at Harvard University in the United States during his nine-year spell at Chelsea.

The desire to study before playing the biggest match of his club career, Chelsea’s Champions League final triumph five years ago, indicates how he balanced his two interests.

“Normally I’d have a nap after lunch if the game was later in the day, but that day it was impossible. You could hear the fans and you knew a big game was coming up. Having my studies also helped me focus and improve myself away from football,” he explains.

After ending his playing days with Atletico Madrid and Sevilla, Azpilicueta says he will not be rushing into his next role.

The PFA course includes sessions from prominent figures, such as Brighton chief executive Paul Barber, designed to help students understand how different areas of the football industry operate.

For now, many remain focused on playing football. But among this year’s graduates might be future coaches, executives and sporting directors who go on to influence the game in different ways.

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