Sydney Sweeney took a bubble bath while scolding ‘dirty little boys’ in an innuendo-filled commercial for Dr. Squatch Soap Company’s new Natural Body Wash campaign, which was unveiled on Tuesday.
‘Hello you dirty little boys, are you interested in my body… wash?’ the 27-year-old Euphoria stunner teased in the 30-second spot.
‘Well you can’t have it, because this isn’t for boys. It’s for men. This is Dr. Squatch Natural Body Wash with long lasting, natural aromas like wood barrel bourbon, pine tar, coconut castaway, and fresh falls.’
Sydney continued: ‘You’ll finally get the attention you deserve, so go to drsquatch.com today and quit being a dirty little boy!’
Sweeney could also be seen gasping in ecstasy after taking a big whiff of the men’s hygiene brand, which was founded by Jack Haldrup in San Francisco 2013.
Sydney Sweeney took a bubble bath while scolding ‘dirty little boys’ in an innuendo-filled commercial for Dr. Squatch Soap Company’s new Natural Body Wash campaign, which was unveiled on Tuesday
‘I can’t even imagine how much they had to pay her to do this,’ Instagram user @caolinaxhan wrote in the comments of the advert.
Instagram user @davidvictor_music marveled: ‘Whoever was responsible for this marketing pitch should just be promoted to CEO.’
‘They definitely know what they’re doing by hiring her,’ Instagram user @ryanontheroads wrote.
Instagram user @jaden_maynard13 commented: ‘Does the bath water come with it?’
‘Sales went through the stratosphere today,’ Instagram user @nicholas.cayton wrote.
And the official Dr. Squatch Instagram account replied: ‘We’re so up!’
‘She’s not only a rising star, but someone who resonates across broad demographics – especially with women who are often the ones purchasing grooming products for their male partners or kids,’ Dr. Squatch VP of Marketing John Ludeke told Marketing Dive on Tuesday.
‘We always want to be a meaningful contributor to culture, and having her personality drive this message for us through marketing is huge. We look for brand partners who are down to have fun, break convention, and be a little bit irreverent – all while taking their role of educating consumers seriously. Dr. Squatch focuses on authenticity and humor and Sydney definitely fits the bill.’
The 27-year-old Euphoria stunner teased in the spot: ‘Hello you dirty little boys, are you interested in my body… wash? Well you can’t have it, because this isn’t for boys. It’s for men’
‘This is Dr. Squatch Natural Body Wash with long lasting, natural aromas like wood barrel bourbon, pine tar, coconut castaway, and fresh falls,’ she listed the flavors
Sydney continued: ‘You’ll finally get the attention you deserve, so go to drsquatch.com today and quit being a dirty little boy!’
Sweeney could also be seen gasping in ecstasy after taking a big whiff of the men’s hygiene brand, which was founded by Jack Haldrup in San Francisco 2013
Instagram user @caolinaxhan wrote in the comments of the advert: ‘I can’t even imagine how much they had to pay her to do this’
Instagram user @jaden_maynard13 commented: ‘Does the bath water come with it?’
‘Sales went through the stratosphere today,’ Instagram user @nicholas.cayton wrote. And the official Dr. Squatch Instagram account replied: ‘We’re so up!’
It’s unclear if the Spokane-born, LA-raised bombshell has replaced the skincare company’s prior ambassador, LA Chargers quarterback Justin Herbert, whose last ad aired in August.
Sydney also plays the role of the Body Wash Genie in three different spots titled ‘Girls Love Options’ and ‘Guys Only Want One Thing’ and ‘Coconut Quake.’
In ‘Coconut Quake’ – Sweeney asks a man what his wish is and he stammers ‘Cocounuts’ while imagining her holding coconuts to her ample assets.
At that, the Immaculate producer-star granted the man’s wish by creating an earthquake of falling coconuts in his kitchen.
And in ‘Girls Love Options’ – Sydney discusses the Natural Body Wash while a man showers, which leads to a woman bursting in the bathroom and accusing him: ‘You’re cheating on me… with Sydney Sweeney?’
Dr. Squatch VP of Marketing John Ludeke told Marketing Dive on Tuesday: ‘She’s not only a rising star, but someone who resonates across broad demographics – especially with women who are often the ones purchasing grooming products for their male partners or kids’
The Spokane-born, LA-raised bombshell also plays the role of the Body Wash Genie in three different spots titled ‘Girls Love Options’ and ‘Guys Only Want One Thing’ and ‘Coconut Quake’
In ‘Coconut Quake’ – Sydney asks a man what his wish is and he stammers ‘Cocounuts’ while imagining her holding coconuts to her ample assets
At that, Sweeney granted the man’s wish by creating an earthquake of falling coconuts in his kitchen
And in ‘Girls Love Options’ – the Immaculate producer-star discusses the Natural Body Wash while a man showers, which leads to a woman bursting in the bathroom and accusing him: ‘You’re cheating on me… with Sydney Sweeney?’
Wednesday marked the first day of filming David Michôd’s untitled biopic on professional boxer Christy Martin – which Sydney will produce and star in alongside Katy O’Brian, Ben Foster, Merritt Wever, and Ethan Embry
The 56-year-old trailblazing prize fighter – who scored 49 wins, seven losses, and three draws with 31 wins by knockout – famously appeared on the cover of Sports Illustrated, which declared her ‘The Lady Is a Champ’ in 1996 (pictured)
Wednesday marked the first day of filming David Michôd’s untitled biopic on professional boxer Christy Martin – which Sweeney will produce and star in alongside Katy O’Brian, Ben Foster, Merritt Wever, and Ethan Embry.
The 56-year-old trailblazing prize fighter – who scored 49 wins, seven losses, and three draws with 31 wins by knockout – famously appeared on the cover of Sports Illustrated, which declared her ‘The Lady Is a Champ’ in 1996.
Christy’s ex-husband James V. Martin is serving a 25-year prison sentence at Graceville Correctional Facility for stabbing and shooting her in 2010, but she survived the attack and went on to marry former ring rival Lisa Holewyne in 2017.
The Madame Web action star is very much in demand with several projects in the works including Apple TV+ horse farm thriller Echo Valley, Amazon Prime Video’s survival thriller Eden, and the long-delayed third season of Max’s Euphoria (shooting in January).