Gatland says he will aim to ignore external criticism.
“It’s been about creating some positivity,” said Gatland.
“It is almost like creating a siege mentality and realising there is a lot of negativity and criticism from outside towards myself and the coaches and the players.
“We need to put some confidence back in and create that self-belief. It’s about bonding and working hard as a group.
“The messaging is to try and get rid of that negativity, don’t let social media take over too much or what is being said externally.
“Sometimes it creates a bond within a group with some positive momentum going into the tournament.”
Gatland says patience is needed as Wales build towards the 2027 World Cup.
“We have stated we are building towards 2027,” said Gatland.
“It is going to take a bit of time when you lose so much experience and got youngsters now.
“We have a young group we are trying to build with.
“For this tournament, we have players like Taulupe Faletau, Josh Adams and Daf Jenkins back and they are going to make a big difference to us.
“It is a British and Irish Lions year, so that is something for the players to be excited for.”