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Sarah, Duchess of York, is embarking on a surprising new business venture as she continues her quest for financial independence, targeting the baby care market.
The 65-year-old royal, affectionately known as Fergie, previously turned her hand to a range of ventures, including selling fountain pens and food blenders.
She’s been an ambassador for Weight Watchers, published numerous books, including children’s stories and romance novels with Mills & Boon, and co-hosted a podcast that promised “no topic is off the table”.
Now, Fergie is embracing an entirely new direction as a producer of nappies.
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Sarah Ferguson to start selling nappies as Andrew’s ex-wife makes unexpected career move
“I’ve created an eco-friendly nappy,” Sarah told the Mail. “I think it’s very exciting, being a grandmother, because the more grandchildren I have, the more urgency there is for compostable diapers.”
The duchess currently has four grandchildren: Beatrice’s daughters Sienna, three, and Athena, six months, and Eugenie’s sons August, four, and Ernest, two.
She said her age and life experience have only strengthened her resolve as she enters this new commercial phase.
“It’s called the Greater Good,” Fergie said of the new venture.
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Princess Beatrice pictured with several of Sarah Ferguson’s grandchildren
She explained that the product is the result of a collaboration with Dr Jason Graham-Nye and his wife, Kim, a couple who were once named among Fortune magazine’s Ten Most Powerful Women Entrepreneurs.
“We have invented the first compostable diaper,” Fergie added, noting that it’s being manufactured in Samoa.
The key appeal of the product lies in its environmental impact. Unlike traditional disposable nappies, many of which are packed with microplastics and destined for landfill, these compostable versions are designed to break down naturally.
“There are 380,000 nappies changed a minute, so it’s a really good solution,” the duchess said.
INSTAGRAM / PRINCESS EUGENIE
| Princess Eugenie shared this photo for her eldest son August’s third birthday
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Sarah Ferguson previously worked as a spokesperson for Weight Watchers
Fergie’s new venture appears to be a hopeful step forward after past financial challenges.
She previously served as a director of media investment firm Gate Ventures, which collapsed into administration in 2020, reportedly losing around £19million.
With her latest initiative, however, the duchess is aiming for a different kind of legacy, one that benefits both her growing family and the planet.