If you grew up wishing you could taste Bruce Bogtrotter’s chocolate cake, you’ll be happy to hear that your dream may soon be a reality.
Samsung’s new televisions will be able to teach you to cook any dish you see at the press of a button.
As revealed today at CES in Las Vegas, this is possible thanks to a new AI that ‘recognizes the food on your screen and provides recipes for bringing it to life’.
That means you’ll soon be able to bake along with the Great British Bake Off or recreate all the delicious food from movies like Chef.
Dubbed ‘Samsung Food’, the tech giant revealed that this futuristic feature would be coming to TVs released this year.
In addition to helping you find recipes from the screen, users will also be able to track grocery and takeaway deliveries ordered through the Samsung Food app.
This feature comes alongside a host of new tools as part of Samsung’s ‘Vision AI’ rollout.
Samsung says that these tools will harness AI to ‘make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features’.
If you grew up wishing you could taste Bruce Bogtrotter’s chocolate cake, you’ll be happy to hear that your dream may soon be a reality. Pictured: Charlie Hodson-Prior as Bruce Bogtrotter in Roald Dahl’s Matilda the Musical
The feature, dubbed Samsing Food, will be available on the new TV models released in 2025 including the Neo QLED 8K QN990F (pictured) which was unveiled at CES today
Samsung Food itself is not new and has actually been available as a mobile app for a few years.
In 2019, Samsung bought the food app Whisk before rebranding it as Samsung Food in 2023.
This app, which is available on iOS and Android, offers AI-powered cooking tools like a meal planner and guided cooking steps.
The premium version, which costs £6.99 ($6.99 US price) per month, also allows users to make recipes based on a picture.
However, Samsung announced today that many of the app’s features would soon be available on its TVs.
Although the TV version won’t have all the capabilities of the mobile version, it will let users generate recipes based on food that the television can ‘see’.
What isn’t yet clear is how well this new TV-based service will link with Samsung’s growing network of connected devices.
Mobile users can pair the Samsung Food app with Samsung ovens, allowing them to preheat, set timers, and adjust temperatures based on recipes.
This will bring features from the Samsung Food app (pictured) to your TV starting from this year
Likewise, Samsung’s Family Hub fridge features Vision AI which can automatically add foods to your shopping list and generate meal plans based on the ingredients in the fridge.
With details a little thin on the ground, it’s not clear whether you’ll be able to integrate your TV into that network.
However, Samsung does say that TVs will be able to provide updates on orders placed through the Samsung Food app.
Samsung Food will be available on the flagship 4K QN90F, QN80F, and QN70F models which are set to release this year.
Yet a recipe app wasn’t the only thing that the Korean electronics giant had in store.
At a press conference at the Consumer Electronics Show (CES) in Las Vegas, the company announced the launch of Vision AI for a wide range of TVs.
These features leverage powerful AI to allow televisions to respond to content on the screen, predict users’ needs, and enhance audio and visual quality.
With the ‘Click to Search’ function, users will be able to get ‘instant information’ about what is on the screen.
These changes come as part of the rollout of Vision AI, Samsung’s set of AI tools. These will give TVs the ability to search for content on the screen and instantly translate content into any language
Samsung says this will allow you to identify the actor in a scene, the location of a shot, or even the brand of clothes being worn by pressing a new AI button on the remote.
Additionally, 2025 Samsung TVs will feature ‘Live Translate’, which can provide real-time subtitles for any content regardless of the original language.
SW Yong, President and Head of Visual Display Business at Samsung Electronics, said: ‘Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs.
‘With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify your life.’