WATCH: Pollster analyses Holborn and St Pancras by-election results
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Reform UK has dropped to third place in the polls for the first time since 2024, according to YouGov.
The latest voting intention figures, provided for The Times and Sky News, put Labour in the lead on 24 per cent, down three percentage points.
Meanwhile, the Conservatives are close behind on 23 per cent, up three points, while Reform UK sits in third place on 21 per cent, a fall of one point.
The Liberal Democrats have risen one point to 12 per cent, while the Green Party remains unchanged on 11 per cent.
However, the shifts all fall within the poll’s margin of error, meaning none of the changes are statistically significant.
Labour’s decline could be linked to the fading impact of its own party conference, as the temporary boost in attention begins to subside.
However, their figure of 24 remains higher than at any point during the final 12 months of Sir Keir Starmer’s tenure.
The growth in Conservative support may reflect a so-called “conference bounce”, with greater coverage surrounding the party conference potentially boosting their visibility and polling performance.
There, Kemi Badenoch delivered a rousing final-day speech, unveiled a £700million expansion to free childcare for high earners, and revealed a 95-page Thatcher-esque “manifesto” of principles titled The Right Way.
She also doubled down on her pledge the Tories would scrap inheritance tax on family homes and allow couples to leave up to £1million tax-free.
Mrs Badenoch said she is confident the Tories will climb in the polls and insisted today’s polling was “just the beginning” of a revival.
“I am confident that the momentum will continue, because people are seeing the Conservative Party has changed under my leadership and there’s much more to come, this is just the beginning,” she declared.
“We left office two years ago, it was a historic defeat for the Conservative Party. We made a lot of mistakes.”
“I have been showing the public that I understand what went wrong; apologised and acknowledged those mistakes. But we are the only party with common sense and a plan to unite the country.
“There’s no other party that has that combination. I think the public have been taking a long look at Reform and they don’t like what they see. What I need to show them is that if they don’t want a Labour Government there is only one credible alternative.”
Both the Tories and Labour have experienced significant popularity bounces since May, when their combined voter share was 33 per cent – it now stands at 47 per cent.
The Conservative leader also said she believed the public had taken a “long look” at Nigel Farage’s party, behind which hers has repeatedly lagged over the past year, and decided they “don’t like what they see”.
Reform UK last hit its peak of 29 per cent at the end of September 2025.
Pollsters have previously cited a threat to Mr Farage’s party from Rupert Lowe’s Restore Britain, with calls to “unite the right” ahead of a general election.
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