The AI then matches everything to actual products available at Sainsbury’s and highlights any Nectar Prices on offer, so you always spot the best deals straight away.
Once shoppers are happy with the suggestions, they can pop everything straight into their online trolley, ready to go. Those shopping in person can use a built-in Product Finder that helps track down items in store without spending more time than necessary wandering the aisles.
This is estimated to save staff time, too, making them more available to offer other customer support on the shop floor. Director of product at Sainsbury’s, Ben Edge, said: “We know our customers are busy and want shopping to feel simple, joyful and easy to fit around their lives.
“SmartLists is designed to take the effort out of creating and buying a shopping list, whether customers are typing, speaking or taking a picture of what they need.