Meghan Markle’s online lifestyle brand, As Ever, experienced a sharp uptick in web traffic following the announcement that she and Prince Harry were relocating to Britain, according to Similarweb data.
Visits to asever.com reached 182,707 in August, up from 126,655 the previous month, a rise of roughly 44 per cent.
The increase reversed a sustained downward trend that had persisted throughout much of 2026, during which the site’s monthly audience had fallen steadily.
The figures point to a strong correlation between Meghan’s media visibility and the commercial performance of her brand, which sells honey, jams, tea, wine and other products.
The checkout page on the As Ever website only allows customers to ship to the US | AS EVER
As Ever has not disclosed any sales, revenue or profit data; website traffic is one of the few publicly observable measures of the business’s health.
On August 18, the day before reports of the couple’s move emerged, the site recorded 3,092 visitors. That figure more than doubled to 6,574 once the first stories appeared on the evening of August 19, according to data analysed by Newsweek.
Daily traffic then climbed sharply, hitting a peak of 16,089 on August 22. For the remainder of the month, visitor numbers stayed consistently above the average recorded during the first 18 days.
The week of August 22 to 28 alone drew 71,000 visitors, the site’s highest weekly total since January.
A product available to buy on the As Ever website for $48 | AS EVER
August was As Ever’s strongest month overall since March. The site’s American audience, its sole shipping market, nearly doubled compared with July, accounting for more than 40 per cent of total visits.
Before the August rebound, As Ever had faced a difficult year. Similarweb data showed monthly visits declining from 268,200 in January to 126,655 by July, a drop of more than half across seven months.
Traffic fell in every month during that period, except March, which proved the sole exception to an otherwise unbroken slide.
The persistent decline had raised questions about whether the brand could sustain the momentum generated by its high-profile launch in 2025.
A collection of fruit spreads that can be purchased from Meghan Markle’s As Ever brand | AS EVER
With no sales or revenue figures ever made public by the company, web traffic remains one of the only independently verifiable indicators of how the business is performing.
Should the stronger numbers carry through into September, they may offer Meghan a signal ahead of the critical Thanksgiving and Christmas retail period.
The couple’s return to Britain became public on August 19, initially without any on-the-record confirmation from the Sussexes or their spokesman. It is understood the family is settled at a private, non-royal property in the Cotswolds.
GB News confirmed that Prince Archie and Princess Lilibet have been given school places in Britain, suggesting the move is intended to be permanent.
Meghan Markle’s online lifestyle brand, As Ever, experienced a sharp uptick in web traffic following the announcement that she and Prince Harry were relocating to Britain, according to Similarweb data
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INSTAGRAM/@ASEVEROFFICIAL
On Monday, the Lord Chamberlain, Lord Benyon, issued formal guidance on behalf of the King to senior Government, military and lord-lieutenancy figures.
The memo stated that the Sussexes remain non-working royals, that their HRH styles are held in abeyance, and described them as “akin to private citizens with commercial and charitable interests.”
The Sussexes were given just one hour’s notice before the letter was distributed.