Meghan Markle’s newest bookmark has sold out less than a day after launching, just a month after her first bookmark did the same.
The Duchess of Sussex’s lifestyle brand As Ever has been expanding their range in 2026, with the first bookmark releasing in early January.
Showcasing the new bookmark on their social media, they said: “Our sold out bookmark, now with a new phrase.
“Hold that thought.
Meghan Markle’s latest bookmark sold out in a few hours after launch, the same as the original did during it’s release in January
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AS EVER
“A reminder that not everything needs to be finished at once.
“A pause mid-page. Mid-idea. Mid-evening.
“Launching alongside three thoughtfully curated sets — designed for quiet hours, golden afternoons, and evenings that settle slowly.”
The bookmark, now embossed with “Hold that thought,” was sold for £14.83 before they sold out.
Fans can still purchase the bookmark in a range of bundles, with prices varying from £35.60 to £129.05.
The original bookmark launched at a price of £13, but now that fans have received the product, social media users have begun to claim it is “cheaply made.”
The new bookmark is embellished with “Hold That Thought”
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The item was made in the UK and was described to buyers as “a small reminder that rest is part of the ritual.”
A video posted on X features a user reposting an As Ever Instagram story, which appears to show the bookmark struggling to hold the page in place, which they captioned: “Omg! The As Ever bookmarks are so cheaply made!”
Another said: “Who in their right head space would buy this?”
With a third concluding: “As expected!”
Despite the criticism, the release of the bookmark was met with praise from the duchess’s fans, who took to social media at the time, and said: “It’s made in the UK. Our duchess is cheeky, and I love it!”
Another said: “This is great!”
The bookmark retailed for £14.83
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Meghan’s first bookmark was made in collaboration with a New Forest-based workshop and featured an inscription saying “fell asleep here” in the duchess’s handwriting.
The company, Sbri, is “a small UK-based female-owned workshop specialising in handcrafted, made-to-order keepsakes.”