M&S Food has become the first retailer to stock this season’s Jersey Royal potatoes, beating competitors to bring the prized crop to shoppers.
The premium supermarket announced the exclusive early arrival in selected stores across the UK.
Known for their distinctive qualities, these special potatoes are considered a springtime delicacy by food enthusiasts.
M&S has positioned itself at the forefront of seasonal British produce with this latest launch.
The Jersey potatoes are famous for their distinct nutty flavour
Marks & Spencer
Jersey Royals are celebrated for their nutty flavour and buttery texture that sets them apart from ordinary potatoes.
This distinctive taste profile comes courtesy of Jersey’s mild climate and rich, fertile earth.
They’re particularly suited for spring dishes, with M&S directing customers to their Recipe page for inspiration on how to prepare these premium spuds.
Shoppers have responded enthusiastically to the arrival of Jersey Royals in M&S stores.
“They’re so tasty,” wrote one customer, sharing their experience with the seasonal potatoes.
Another shopper was equally impressed, describing them as the “Tastiest potatoes ever”.
A third customer simply commented: “Yummy”.
The positive reception highlights the popularity of these seasonal spuds among M&S customers who appreciate their distinctive qualities.
This isn’t the first time M&S has led the way with seasonal British produce this year.
Earlier this month, British asparagus arrived in 250 M&S stores significantly earlier than usual.
The retailer proudly announced on Instagram: “Bright, Bold & Bursting with Flavour – it’s British Asparagus season!”
The early availability surprised many shoppers, with some questioning: “Very early for asparagus?” and “In March? The 2nd March?”
M&S highlighted they were the “ONLY retailer” to bring the first British asparagus before competitors.