The Overlap’s YouTube channel has 1.66 million subscribers and its content includes its flagship show Stick to Football, which features Neville and fellow pundits Roy Keane, Jamie Carragher, Jill Scott and Ian Wright discussing football matters.
In the announcement of the deal, the Overlap said Goldbridge’s channels will undergo “significant editorial expansion” under their ownership.
It said it will introduce a new Stick to United strand which features former players and journalists, alongside a daily news show called Daily United.
Goldbridge, whose real name is Brent di Cesare, said: “I’ve spent the last 10 years building The United Stand for Manchester United fans and That’s Football for all fans, and I’m prouder of that than anything I’ve ever done.
“This deal is about what comes next. The Overlap has the ambition, the credibility, and the resources to help me take what I do to the next level.”
Neville has previously criticised Arsenal-dedicated fan YouTube channel ArsenalFanTV, labelling it as “embarrassing” after fans on the platform berated former manager Arsene Wenger following a 3-1 defeat by Chelsea in 2017.
The ex-England defender’s comments led to Twitter spat between him and ArsenalFanTV, and he later appeared in an interview on the channel to clarify his views.
Clips from Goldbridge’s videos often go viral online for his outlandish reactions and controversial football opinions.
Last year, the 47-year-old became one of the first content creators to secure live rights for top-flight European football. He was named among the rights holders for live Bundesliga matches for the 2025-26 season.
“Mark has built two of the biggest audiences in this space, and this deal accelerates everything we are building towards,” said Scott Melvin, the executive director of The Overlap.
In January, media and entertainment company Global acquired a majority stake in The Overlap.