Attendees of the World Cup this summer could be greeted by autonomous robots as part of a partnership with Hyundai, which promises to deliver the “largest-ever mobility deployment”.
Hyundai has confirmed that it will deploy a fleet of 994 passenger vehicles and 506 buses at the Fifa World Cup this summer.
The “largest-ever deployment of mobility and robotics solutions” will be seen across the United States, Canada and Mexico over the coming weeks as millions descend on North America for the tournament.
Hyundai’s collaboration with the World Cup will be used for transportation for national teams, officials, tournament operations and media.
The South Korean brand has been a partner with Fifa for 27 years and was confirmed as its Official Robotics Partner in 2023.
Hyundai said it would “enable seamless logistics” across the tournament and showcase its large-scale mobility capabilities.
It will use hybrid versions of the Palisade, Santa Fe, Tucson, Santa Cruz, Kona, Sonata, Elantra, Creta, Creta Grand and Genesis GV80.
Sungwon Jee, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company, praised the new partnership ahead of the tournament starting on June 11.
Hyundai will deploy 994 passenger vehicles, 506 buses and four Spot robots across the World Cup
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He said: “As Fifa prepares to host the largest World Cup ever – spanning three countries and 16 host cities – our 27-year partnership reflects a shared commitment to excellence, innovation and global collaboration.
“As both a mobility and robotics partner, Hyundai Motor is proud to support tournament operations through seamless transportation and advanced robotics solutions that enhance the overall event experience.”
Hyundai will also launch its first official deployment of Boston Dynamics Spot robots at tournament venues.
The Spot robots will be used to support security operations at the International Broadcast Centre in Dallas, Texas, and the MetLife Stadium in East Rutherford, New Jersey.
The customised Boston Dynamics Spot robot will be seen at the International Broadcast Centre in Dallas and the MetLife Stadium in New Jersey.
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Hyundai will utilise several popular cars and bus models for the upcoming Fifa World Cup
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Hyundai has been partnering with Fifa for the last 27 years
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Attendees of the World Cup will see the Spot robots complete autonomous patrol operations and real-time site monitoring and inspection.
Four customised Spot dog robots have been earmarked for deployment at the six-week tournament, which will feature 48 teams for the first time.
Thousands of England fans could see the robots in action on June 27, when the Three Lions face Panama at the MetLife Stadium (New York-New Jersey Stadium) in East Rutherford.
England will be hoping to claim World Cup gold for the second time, but will have to overcome a tough group featuring former World Cup finalist Croatia, Panama and four-time Afcon winner Ghana.