World number one Luke Littler has signed a record sponsorship deal for a darts player worth a reported £20m.
The 18-year-old, who claimed the £1m prize for winning the World Championship earlier this month, has signed a 10-year agreement with Target Darts.
Target has described the deal as “the largest agreement in darts history between a brand and a player” and PA Media reports that it is worth up to £20m with potential bonuses and add-ons.
Sport has contacted Littler’s representatives and Target Darts for comment.
Littler has won two world titles and already has 10 major titles to his name.
“Target has believed in me from day one,” said Littler, who is also managed by the company.
“From my playing career to my product range, we’ve built everything together and I’m really excited to commit to our partnership long-term and see where we can take this next.”
Target sells a range of equipment including Luke Littler darts, dartboards and playing shirts.