British BulletinBritish Bulletin
  • Home
  • News
  • Politics
  • Business
  • Entertainment
  • Lifestyle
  • Health
  • Sports
  • Tech & Science
  • Travel
  • Spotlight
  • More
    • Press Release
What's On

Football gossip: Kane, Mount, Butland, Chavarria, Nmecha, Olise, Diomande

30 June 2026

Rochdale rape gang ringleader cannot be deported due to loophole as ‘depraved paedophile’ set for prison release

29 June 2026

Ed Miliband’s £400m rainforest fund shelved over ‘optics concerns’ while UK embroiled in bitter row over defence

29 June 2026

Andrew Mountbatten-Windsor spotted joining Duke and Duchess of Edinburgh at Sandringham event

29 June 2026

BBC must do more to promote ethnic diversity, says Archbishop of York

29 June 2026
Facebook X (Twitter) Instagram
Web Stories
Facebook X (Twitter) Instagram
British Bulletin
Subscribe
  • Home
  • News
  • Politics
  • Business
  • Entertainment
  • Lifestyle
  • Health
  • Sports
  • Tech & Science
  • Travel
  • Spotlight
  • More
    • Press Release
British BulletinBritish Bulletin
Home » London Marathon: Sabastian Sawe record will not mean athletics ‘strangle innovation’, says Lord Coe
Sports

London Marathon: Sabastian Sawe record will not mean athletics ‘strangle innovation’, says Lord Coe

By britishbulletin.com1 May 20262 Mins Read
London Marathon: Sabastian Sawe record will not mean athletics ‘strangle innovation’, says Lord Coe
Share
Facebook Twitter LinkedIn Pinterest Email

World Athletics president Sebastian Coe says the organisation will not “strangle innovation”, following the debate around the so-called ‘super shoe’ which helped Sabastian Sawe become the first person to run a competitive marathon in under two hours.

The 31-year-old Kenyan won Sunday’s London Marathon in one hour 59 minutes 30 seconds, writing himself into history and breaking a barrier once thought by many to be impossible.

“I don’t think any society, any civilisation, any sector of the economy has been served well if you try to strangle innovation,” Coe told BBC Sport Africa on a visit to Botswana before the World Relays.

“The role of World Athletics is very clear – we want to enable, but we also have a regulatory responsibility.”

Sawe, Ethiopia’s Yomif Kejelcha – who also ran under two hours as he finished 10 seconds behind Sawe – and Tigst Assefa, who set a new world record time as the winner of the women’s race, all wore the Adidas Adizero Adios Pro Evo 3 shoes in London.

Sawe thanked Adidas for making what he said were the best shoes he had worn, particularly highlighting how “very light” and stable they are.

The first super shoe to weigh under 100 grams, Adidas claim their technology improves running economy by 1.6%.

But any runner wanting to benefit will have to pay about $500 (£450) to road test the product themselves.

“Yes, shoes play a part, but not the biggest part,” Coe said.

“The biggest part is the mentality of the athlete, the physicality of the athlete, the world-class coaching, the world-class programmes that are now being run through federations to support their athletes. That’s all a part of the improved performances.”

Sawe shaved more than two minutes off his personal best in London, attributing his improvement to running about 200km a week at altitude.

His progress was also aided by developments in fuelling. The Kenyan reportedly took on 115g of carbohydrates per hour during the race, following a breakfast consisting only of two slices of bread with honey and tea.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Keep Reading

Football gossip: Kane, Mount, Butland, Chavarria, Nmecha, Olise, Diomande

Wimbledon 2026 resuts: Naomi Osaka dazzles in kimono outfit before opening victory

Alex Scott: Bournemouth reject Arsenal interest in midfielder

Wimbledon 2026 results: Cameron Norrie among nine Britons to lose on first day

Wimbledon 2026 results: Aryna Sabalenka through, Maja Chwalinska suffers injury on match point before losing

Yan Diomande: Liverpool target prefers PSG move

Wimbledon 2026 results: Jannik Sinner survives five-set scare against Miomir Kecmanovic

Enzo Maresca signs three-year Man City deal after agreeing Chelsea compensation

Rob Edwards turns down approach from Burnley

Editors Picks

Rochdale rape gang ringleader cannot be deported due to loophole as ‘depraved paedophile’ set for prison release

29 June 2026

Ed Miliband’s £400m rainforest fund shelved over ‘optics concerns’ while UK embroiled in bitter row over defence

29 June 2026

Andrew Mountbatten-Windsor spotted joining Duke and Duchess of Edinburgh at Sandringham event

29 June 2026

BBC must do more to promote ethnic diversity, says Archbishop of York

29 June 2026

Subscribe to News

Get the latest Brittan News and Updates directly to your inbox.

Latest News

Tunnel transformation: Shetland to approve undersea plan to replace ferries | UK News

29 June 2026

Wimbledon 2026 resuts: Naomi Osaka dazzles in kimono outfit before opening victory

29 June 2026

More than 200 runners don red as they complete 5km run in memory of Henry Nowak

29 June 2026
Facebook X (Twitter) Pinterest TikTok Instagram
© 2026 British Bulletin. All Rights Reserved.
  • Privacy Policy
  • Terms
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.