Prior to establishing Legacy, Bush worked for a number of other funeral directors. He oversaw more than 2,000 funerals during his career.
Many former customers said Bush had presented as the archetypal, caring undertaker; a point noted by Hull West and Haltemprice MP Emma Hardy.
“He tried to act like he cared, like he was their friend,” said Hardy, who supported many of the families.
She said Bush had “exploited the most vulnerable people” when they were at their lowest ebb.
In June 2024, after Bush was exposed, Peter Moody’s family held a second funeral for him – six months after the first.
His daughter described the first, including how Bush had “rushed us out” of the service, leaving the family “unable to grieve together”.
“As soon as the curtains were closed on my dad, he wanted us out,” she added.