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Home » Jaguar unveils new Type 01 EV after ‘woke’ rebrand split opinions
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Jaguar unveils new Type 01 EV after ‘woke’ rebrand split opinions

By britishbulletin.com7 October 20263 Mins Read
Jaguar unveils new Type 01 EV after ‘woke’ rebrand split opinions
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WATCH: Jaguar unveils the Type 01 electric car

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JAGUAR

Felix Reeves

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Jaguar unveiled its new Type 01 electric car at a glitzy event in New York overnight, with stars congregating to see the brand’s first offering since its controversial rebrand two years ago.

The new Type 01 is Jaguar’s most powerful, most technically advanced and most aerodynamic vehicle it has ever created. It is backed by a 118kWh battery delivering 400 miles of range, up to 1,030 PS, and a 0-62mph time of just 3.2 seconds.


Rawdon Glover, managing director of Jaguar, described the Type 01 as the “foundation of the brand”, while JLR chief executive PB Balaji said it was the “beginning of an exciting new era”.

It comes two years after Jaguar overhauled its iconic design language with a bold advertising campaign and striking concept model that sparked strong reactions from the likes of Tesla CEO Elon Musk and Reform UK leader Nigel Farage, who described it as “woke”.

Orders for the UK-made Type 01 will open early next year, with drivers needing £130,000 to get behind the wheel of Jaguar’s new electric car. In the meantime, enthusiasts and critics alike can give their verdicts on the new Type 01.

The new Jaguar Type 01 electric car

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GETTY

The new Jaguar Type 01 EV is the brand’s most aerodynamic vehicle ever created

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JAGUAR

The electric car is designed, engineered and built in the UK

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JAGUAR

The Type 01’s 850‑volt architecture and 118kWh battery deliver an expected range of up to 400 miles

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JAGUAR

A central ‘spine’ runs through the new Type 01 to create four individual spaces

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JAGUAR

Orders are expected to open in early 2027, with deliveries anticipated in the second half of the year

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JAGUAR

More than 360 patent applications to make the Type 01 the most technically advanced Jaguar ever engineered

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JAGUAR

Hollywood star Florence Pugh attended the Jaguar launch in New York

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The Jaguar Type 01 has up to 1,030PS and 1,365Nm in power

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JAGUAR

The Jaguar Type 01 comes equipped with huge 23-inch wheels

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GETTY

Jaguar’s ‘Copy Nothing’ brand overhaul divided opinions | JAGUAR

The Jaguar Type 01 made an appearance at the Goodwood Festival of Speed in July

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GETTY

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