The controversial Enhanced Games will hand out staggering seven-figure bonuses to athletes capable of breaking world records at the inaugural event in Las Vegas.
Organisers behind the heavily criticised competition have confirmed that competitors who break the world record in either the men’s 100m sprint or the 50m freestyle swimming event will pocket an eye-watering $1million bonus.
The Enhanced Games have sparked outrage across the sporting world due to their decision to openly allow athletes to use performance-enhancing drugs and technologies banned under normal anti-doping rules.
Competitors are also permitted to use equipment outlawed in traditional competition, including neoprene swimsuits designed to help maintain body temperature and improve performance in the pool.
Despite fierce backlash from sporting bodies, several high-profile names have signed up for the Games.
British swimmers Ben Proud and Emily Barclay are among those competing, alongside British sprinter Reece Prescod.
American sprint star Fred Kerley — an Olympic silver medallist from 2024 Summer Olympics in Paris — is also taking part.
Kerley is one of only four athletes reportedly competing clean at the event.
The controversial Enhanced Games will hand out staggering seven-figure bonuses to athletes capable of breaking world records at the inaugural event in Las Vegas
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The former world champion admitted financial incentives were a major factor behind his involvement, with the American currently suspended from professional sprinting until 2027 due to anti-doping whereabouts violations.
Organisers have promised all competitors lucrative appearance fees, although exact figures have not yet been disclosed.
On top of that, each event will feature a total prize purse of $500,000, with winners receiving $250,000.
However, the real attention surrounds the additional bonuses attached to world-record performances.
Ben Proud will compete at the Enhanced Games
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GETTYThe possibiliben ty of enhanced athletes breaking iconic records has generated huge debate ahead of the Games.
any observers remain sceptical that anyone can threaten Usain Bolt’s legendary 100m world record of 9.58 seconds.
Kerley’s personal best stands at 9.76, while several other competitors are either retired, suspended or significantly slower on paper.
Proud, though, believes the situation is very different in the pool.
The British swimmer is convinced the combination of performance-enhancing drugs and advanced swimwear technology could lead to the official world record falling in the 50m freestyle.
Speaking ahead of the event, Proud admitted both factors could deliver huge gains.
“Both are extremely valuable,” he said.
“In percentage terms, it could be between one or two per cent each.”
Ben Proud pictured speaking ahead of the Enhanced Games
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The 2024 Olympic silver medallist added: “I wouldn’t be surprised if we both broke the official world record.”
The current 50m freestyle long-course world record is held by Cameron McEvoy, who posted a time of 20.88 seconds earlier this year.
Meanwhile, organisers released clinical trial data on Thursday claiming 61 per cent of athletes involved in studies had used stimulants while preparing for competition.
The revelations are likely to intensify criticism surrounding the Enhanced Games before the first event has even begun.