Parents across the UK are being pushed into debt by rising school prom costs, with new research suggesting social pressure is now driving spending decisions as much as affordability.
A YouGov survey of 1,000 parents for Money Wellness found that one in six families are turning to credit or borrowing to cover the event, while more than a quarter have cut back on household savings.
Most parents expect to spend under £400, but researchers say the real strain comes from the pressure to ensure children do not feel left out compared with their peers.
More than a quarter of parents said their spending is influenced by classmates, school peers or social media, suggesting prom culture is increasingly shaped by comparison rather than budget.
Outfits and beauty treatments remain the biggest financial flashpoints, with dresses, suits, hair and make‑up among the most expensive and stressful elements.
Younger parents aged 25 to 44 are the most likely to borrow to fund prom costs, while older parents are more likely to cut back on household spending.
Lower‑income families are nearly four times more likely to rely on credit or reduce essentials than higher‑income households.
There is also growing disagreement over the future of prom culture.
Parents across the UK are entering into debt amid rising school prom costs
|
GETTY
More than half of parents believe proms should be simplified or scrapped altogether, while 38 per cent support introducing a spending cap.
Lower‑income families are significantly more likely to favour reducing or removing proms, while higher‑income households are more likely to support keeping them unchanged.
Sebrina McCullough, director of external relations at Money Wellness, said prom should be a milestone celebration but is increasingly becoming a source of financial strain.
She said parents are “cutting back on savings or turning to credit to meet expectations, even when household budgets are already stretched”.
In the UK, prom dresses typically cost between £150 and £400
|
GETTY
Money Wellness said families struggling with costs should speak to their child’s school, many of which offer hardship funds, discounted tickets or prom‑wardrobe schemes.
Charities such as Prom Ally, All Dressed Up, The Cowshed and The Cinderella Initiative also provide free outfits through referral.
Second‑hand apps, community swap groups and college beauty salons can help reduce costs for outfits, hair and make‑up, while sharing transport with other families can cut travel expenses.