Greggs opens permanent five-star hotel suite complete with a ‘ring for sausage roll’ concierge service

The collaboration will blend top-end luxury with the charm of one of Britain’s favourite bakery chains. The suite can accommodate two guests and will be available to stay in year-round.

The decor is instantly recognisable to fans of the bakery chain, with deep blue walls and accessories complete with orange accents that match the shades of Greggs branding.

There is a dedicated rotary phone in the suite that allows guests to order freshly baked Greggs treats, which arrive on a silver platter.

Anyone who stays during the first 96 days will take home limited-edition goodies including bespoke dressing gowns, slippers and eye masks. The number 96 relates to the 96 layers found in Greggs’ iconic puff pastry.

Customer director at Greggs, Zoe Harris, said: “We love finding unexpected ways to bring joy to our customers and partnering with Hotel Gotham has allowed us to create something that’s both luxurious and delightfully Greggs.

“The suite offers a truly unique experience that could only happen in our hometown of Newcastle. We can’t wait to welcome guests through the doors and hear what they think.”

Hotel Gotham’s general manager, Chris Thompson, added: “Hotel Gotham Newcastle was created to celebrate the bold spirit of this incredible city, so a collaboration with one of Newcastle’s most recognisable brands feels like a natural fit.

“The Greggs Suite brings together our signature Art Deco glamour with Greggs’ unmistakable sense of fun, creating a stay that feels uniquely Newcastle. We’re delighted to welcome it as part of the next chapter of Hotel Gotham Newcastle.”

Reservations for the Greggs Suite open today on the Hotel Gotham website, and a share of the proceeds from every stay will be donated to the Greggs Foundation, supporting local communities and schools through its Feeding Brighter Futures programme.

Greggs app users could have the chance to try the new venue for free as part of the fast food giant’s new competition.

It is running a giveaway every three months over the next two years, offering two lucky winners the chance to win a free overnight stay in the suite.

Earlier this autumn, Greggs attracted attention as it brought back a controversial bake for the first time in seven years. While the flavour divided fans, it came with a guarantee that allowed them to swap it for free if they didn’t like it.