ootball fans could soon be treated to free pints if their team reaches the biggest match in world football.
The giveaway could see supporters claim up to £1million worth of drinks after the World Cup final.
BrewDog has announced it will open a £1million bar tab if England, Scotland or the United States reaches the FIFA World Cup final.
The offer will be available on July 20, the day after the final, giving fans the chance to celebrate regardless of whether their team wins or loses.
Supporters simply need to wear their national team’s shirt to a participating BrewDog bar to claim up to two free pints.
The promotion will run on a first come, first served basis until the £1million fund has been used up.
It will be available at participating BrewDog bars across England, Scotland, Ireland, Las Vegas and selected US brewpubs.
Tilray chairman and chief executive Irwin Simon said: “Sport has an extraordinary ability to unite people across communities, cultures and nations through moments of pride and shared celebration, and great bars have always been places where fans come together to enjoy the match, share great conversations and raise a beer or two.”
BrewDog has announced it will open a £1million bar tab if England, Scotland or the United States reaches the FIFA World Cup final
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GETTYHe added: “If England, Scotland or the United States reaches the final on football’s biggest world stage, we are ready to help fans celebrate together across our participating bars and brewpubs.”
The announcement comes after BrewDog said its UK bars have enjoyed record visitor numbers and double-digit sales growth during the tournament.
It also marks another milestone in the brewery’s recovery after entering administration earlier this year before being rescued by US drinks company Tilray Brands in March.
The promotion will run on a first come, first served basis until the £1million fund has been used up
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GETTYThe £33 million deal secured the brewer’s UK operations, brand and 11 pubs, preserving 733 positions according to administrators.
However, the restructuring came at considerable cost, with 484 employees losing their jobs and 38 bars permanently shutting their doors after being excluded from the rescue package.
Supporters simply need to wear their national team’s shirt to a participating BrewDog bar to claim up to two free pints.
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Tilray has outlined ambitious plans for the brand, targeting approximately $500 million in revenue as it seeks to transform BrewDog into a global craft beer platform.