The timing of Fury’s return was deliberate. Hours after the Briton’s hand was raised in London, season two of At Home with the Furys was released on Netflix.
The documentary has been trending at number one in the UK and Ireland since its release, although no viewing figures have been released.
By tying boxing and its surrounding reality content to a platform of the scale of Netflix, the sport has regained a level of mainstream exposure it has not enjoyed for decades.
In recent years on Netflix, Anthony Joshua v Jake Paul was watched by a global audience of 33 million, Katie Taylor’s trilogy encounter with Amanda Serrano had an audience of six million and Jake Paul’s win over Mike Tyson drew 125 million.
Fury v Joshua appears to be the next prize on that list, and there are suggestions it could be shown on Netflix.
The platform incorrectly announced that an autumn fight had been signed and would be live on Netflix.
No agreement is yet in place between Fury and Joshua’s camps, with the latter weighing up whether to take a warm-up fight in the interim.
Several venues, including Wembley Stadium in London and Croke Park in Dublin, have been discussed.