“Bottlers!”
It’s the cruel taunt thrown about by rival fans. But you’ve gotta be in the Premier League title race to win it, right?
It’s just when you lead for so long and don’t win it, there’s a lonely void, an ‘it should have been us’ vacuum of sorrow.
Staring at the prospect of letting another seemingly insurmountable lead slip, Arsenal are desperate to banish those demons, having grappled with the tag over the past two decades.
But they are far from alone – in fact, the Gunners’ slip-ups have been far less dramatic than those of some of their rivals.
To help investigate the top flight’s biggest wobblers, those who have let the league slide from seemingly watertight positions, we enlisted the help of BBC Sport statistician Chris Collinson, someone always on top of his tables.
While Chris’ research shows us Arsenal deserve to feature several times, there is room for Stevie G’s slip, a mention for that ‘Aguerooo!’ moment, and, of course, Kevin Keegan’s iconic monologue – which took place 30 years ago this month.
And I’ll tell you, honestly, I will love it if you read this, love it!