Jessica Crane knows better than most that financial independence can change a life. Today, the founder of SheEO Collective runs a portfolio of ventures that have generated more than £3million in revenue and mentors thousands of women around the world each year on how to build their own businesses.
Thanks to its membership-style ecosystem for female entrepreneurs, Ms Crane has assisted women in helping scale their businesses and build long-term wealth. However, her story begins far from the world of entrepreneurship and international coaching programmes, beginning in Birmingham and living in women’s refuges during her childhood.
Speaking to GB News, she said “Growing up, I saw very clearly what happens when someone doesn’t have financial independence.
“There were many times when we were in women’s refuges, and the women around me were trapped in situations they desperately wanted to leave but couldn’t because they didn’t have the financial security to do so. For me, money has never just been about luxury or status. It’s about options, safety and freedom.”
That early understanding of financial independence would later become the driving force behind her business career. Ms Crane’s first venture began at just ten years old, washing cars on her street. While modest, the experience gave her lessons that would shape how she approaches business decades later.
She added: “The first lesson was the value of charging properly for your time. If I undercharged, I was working incredibly hard for very little return. The second was cash flow. I realised very early that if people paid upfront, the business worked. If they said ‘I’ll pay you later’, they often didn’t.
“And finally I learned that if you provide a great service, people talk. Word-of-mouth was what grew that tiny business.”
Those principles, pricing, cash flow, and reputation, remain central to how she teaches entrepreneurship today. Before launching her own ventures full time, Ms Crane built a career as a leading educator in the beauty industry, working with global brands including Schwarzkopf and TIGI.
She says the industry proved to be an ideal training ground for business. Working alongside salon owners also exposed her to a recurring challenge many entrepreneurs face.
“The beauty industry is an incredible place to learn because you’re working so closely with people. Clients don’t just buy a service, they buy into the person delivering it. That understanding of relationships and trust shaped the way I build brands and communities today.
“Many of the people I worked with were incredibly talented at their craft but had never been taught the business side, marketing, pricing, systems, or growth strategies. That’s really what sparked my interest in teaching business skills and eventually led me to build SheEO Collective.”
Across her businesses Ms Crane has now generated more than £3million in revenue, which is a milestone she says came after a shift in mindset.
“One of the biggest turning points was when I stopped thinking about business as a job and started thinking about it as a system that could scale. Early on, I was doing everything myself. The real shift came when I began building systems, investing in education, and bringing the right people into the business.”
Another crucial step was diversifying income streams. Instead of relying on a single source of revenue, Ms Crane expanded into education, digital products, events, property, and e-commerce.
According to the entrepreneur, “that diversification creates stability and growth at the same time”. Through SheEO Collective, Ms Crane now mentors thousands of women globally each year.
While talent and ambition are abundant, she believes the biggest barrier holding many women back is confidence.
“The biggest barrier I see is actually belief, not capability. So many women are incredibly talented but they’ve never been taught the financial or business skills needed to turn those talents into scalable businesses.”
The brand has expanded in recent years
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SHEEO COLLECTIVE
She adds that access to practical business education can be transformative: “When women gain those skills and the right support network, the transformation can be incredible.
For those hoping to diversify their own income, Ms Crane says the first step is stability: “You need a primary income stream that consistently brings money in before you start layering on additional streams.
“That might be consulting, digital products, property, or investments. Diversification shouldn’t feel chaotic — it should be strategic and built step by step.”
Alongside her business ventures, Ms Crane remains closely connected to the cause that shaped her early life. Her work includes fundraising and advocacy for women escaping domestic abuse, including support for Women’s Refuge organisations.
“That mission is incredibly personal to me. As a child, I saw firsthand what life is like for women trying to leave abusive situations without the financial resources or support to do so. For me, business has never just been about profit. It’s about creating impact and using the platforms we build to support others.”
Looking back, Ms Crane believes the most important message she can share with others facing difficult circumstances is simple.
“Where you start doesn’t define where you finish. When you grow up in challenging circumstances, it can sometimes feel like the path ahead is already written. But education, determination and the willingness to keep going — even when things are hard — can completely change the trajectory of your life.”