Warrior founder breaks down how his fitness brand is leading the UK manufacturing revival

Mr Fisher founded Warrior with the belief that gym-goers deserved better than “cheap marketing products”, with the firm rapidly emerging as one of the UK’s fastest-growing consumer brands.

According to the Manchester-based entrepreneur, a great deal of the business’s success has come from betting on Britain and doubling down on domestic manufacturing.

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Mr Fisher shares that he launched Warrior with a simple ambition: create a performance brand for people who train seriously, rather than chase trends or premium price tags.

The sports nutrition and performance brand provides consumers with a choice of over 100 products to help people improve their fitness, strength and everyday health.

Among said products are protein bars and healthy snack products, creatine supplements and performance powders, protein shakes and drinks, and everyday fitness supplements designed for regular gym users

This product range is designed to combine high protein content, low sugar, and affordable pricing, targeting mainstream consumers rather than elite athletes alone.

Today, the business supplies customers ranging from professional UFC athletes to everyday fitness enthusiasts, exporting products to more than 30 countries while maintaining production in Britain.

Mr Fisher said: “Our customers range from elite athletes in the UFC, to mums and dads who want to make their everyday life better. No matter who they are though, they’re all people who train consistently, take progress seriously, and don’t cut corners.

“When we saw repeat purchase behaviour in our Warrior Creatine range in particular, that’s when we realised this wasn’t just a product business, it was becoming a belief-driven brand.”

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While many consumer brands have shifted production overseas to reduce costs, Warrior has taken the opposite approach — investing £2million into its Manchester manufacturing facility.

The move gives the company full control over formulation, quality assurance and supply chains, allowing faster product development while maintaining consistency for customers using supplements daily.

He added: “If you’re building a brand around performance and trust, you can’t outsource your standards. Investing in our Manchester facility gives us full control – quality control, formulation control, supply chain control.

“We can move faster, protect margins, and maintain consistency. In sports nutrition, trust compounds over time. If a customer is taking something daily, they need to know exactly what they’re getting.

“Manufacturing in the UK allows us to stand behind every batch. It’s not the cheapest route. But we’re not building the cheapest brand.

British consumer brands often face a dilemma when expanding internationally: scale quickly by outsourcing production, or maintain domestic manufacturing at higher cost.

Mr Fisher believes operational discipline is the deciding factor: “British brands carry a strong reputation for quality, but scaling internationally while manufacturing domestically requires operational discipline.

“UK costs are higher. Energy, labour, compliance: it’s more demanding. That means your systems, forecasting, and margins have to be tight. We’ve invested heavily in people, data and process so we can compete globally without compromising on standards.

“We’re investing in Britain. We strongly believe that British brands can create great British jobs and create British companies that take on the World, That’s the difference between building a short-term trading business and building a long-term brand that people love.

“UK costs are higher, so your systems and forecasting have to be tighter,” he said. “But British brands can create great British jobs and still compete globally.”

Warrior’s export growth demonstrates what he sees as a broader opportunity for UK manufacturing — provided companies invest in data, processes, and skilled staff early.

Despite Warrior’s success, Mr Fisher warns the UK remains a challenging environment for scaling manufacturing businesses compared with asset-light digital startups.

He called for reduced red tape, stronger export support, and policies that encourage founders to invest domestically rather than move production abroad.

“We need to reposition British manufacturing as a strategic asset, not a cost burden. At Warrior, we’ve shown you can build a global performance brand from Manchester. With the right support, more British companies could take on the world.”