Meghan Markle has issued a cryptic message to her As Ever fans, admitting there is “something up her sleeve”.
An email was sent to customers’ inboxes ahead of the Thanksgiving holiday in the United States, teasing at what is to come from the brand.
It read: “It’s been a week of many surprises, reveals, and mic drops for our brand and for our founder, Meghan.
“We’re tickled pink that you’re enjoying it all as much as we are. So, we thought: why stop now?”
Meghan’s As Ever brand sent a cryptic email to customers
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GETTY
The email continued: “We have something else up our sleeve: We’re inviting you to embrace the holiday spirit of giving and sharing alongside us, and let your friends and family in on the secret, too.
“Invite your nearest and dearest to join our email list and be the first to know what we have planned.
“Because the best things in life are worth sharing – and this may be one of the best things yet.”
The email featured a Gif image of Meghan putting up Christmas ornaments.
The email contained a Gif image of Meghan putting up Christmas gifts
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INSTAGRAM / AS EVER
The 44-year-old was filmed wearing a long-sleeved, green silk gown, with her hair in a bun.
Meghan’s As Ever brand features a series of products, including candles, jams and honey jars and several wines.
A source recently said the duchess is “prepared to go it alone” with her lifestyle brand, following plans last month that Meghan was planning on developing her own makeup and beauty range.
Sources told OK: “She’d love for Harry to be involved in whatever she’s doing, but that’s not how it’s played out, so this is something she’ll have to do by herself. She’s prepared to go it alone and will stop at nothing to make a success of As Ever.”
A source suggested Meghan is considering developing her own makeup and beauty range
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INSTAGRAM / AS EVER
Taking a note from pop star turned fashion giant Victoria Beckham, Meghan has been keen to establish herself in the lifestyle network.
The duchess and her husband Prince Harry stepped away from her royal duties in 2020, moving back to the US as she attempts to enhance her brand.
Public relations expert Dermot McNamara explained to OK: “Meghan has always been strategic when it comes to brand building.
“The US has embraced her as a lifestyle tastemaker, and launching a beauty line would be a natural next step.
The duchess has promoted a series of her As Ever line on social media recently
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GETTY“In many ways, she’s channelling the blueprint of women like Victoria Beckham and the Kardashians, who’ve turned their personal image into global empires.”
Meghan has been hinting at stepping into the beauty world, posting footage of herself applying lipstick while keeping the brand name concealed.
Mr McNamara believes it is a savvy move to feed content to the public slowly.
He said: “By doing her own makeup and showing it online, she’s repositioning herself as relatable, hands-on and creative, all traits that resonate with beauty audiences in 2025.
“Fans buy into personality as much as product, and Meghan is taking ownership of both.”
“From the blurred product shots in her reels to references to her ‘signature glow’, she’s clearly positioning herself as a self-made entrepreneur rather than a royal adjunct. It’s smart, modern and completely in tune with the American consumer.”
It comes as the duchess’s festive television series is scheduled for release on December 3, titled: “With Love, Meghan: Holiday Celebration” on Netflix.