The best of Manchester shone brightly as the city saw the return of the annual Be Proud Awards.
Held at the prestigious Hilton Manchester, the evening was a touching tribute and reminder of the selflessness, resilience and community spirit that makes everyone in the city proud to be Mancunian.
The awards bring together people from all backgrounds and all walks of life, those who go above and beyond to support their neighbours, protect the environment, inspire young leaders and give back to those who need additional support. But they all unite under one common ambition, and that is to simply pour back into their communities.
The coveted awards are split into ten categories including creating safer neighbourhoods, increasing skills and employment and supporting health and wellbeing. Norma Bowerbank, from Moston, won the top Pride of Manchester award for her endearing work in advocating for men’s mental health care.
Norma is the proud founder of Directions for Men, a charity that fosters wellness through peer-supported group sessions, encouraging connection among individuals with shared experiences and backgrounds.
The organisation also champions physical and mental wellbeing by hosting activities like walking football, boules, and group walks, reinforcing its commitment to holistic health. Beyond her charity work, Norma serves as a devoted primary school governor, actively participating in her church community, and mentors young children in reading.
She also volunteers at her local police station, offering support to crime victims, and lends a hand at the Royal Voluntary Service café as just a few of her many selfless contributions to her community.
Councillor Lee-Ann Igbon, Executive Member for Vibrant Neighbourhoods, said: “The Be Proud Awards are a truly special celebration of what keeps Manchester thriving and that’s the people who make up communities. This is a moment to honour the everyday heroes who give back selflessly, strengthen our connections and embody the spirit of pride that defines this city.
“I want to say huge congratulations to our winners and finalists; the recognition is very much deserved. Manchester thrives because of its vibrant neighbourhoods, and these awards shine a light on those who make them extraordinary.”
The Be Proud Awards 2025 winners are:
Pride of Manchester – Sponsored by Manchester Evening News
Norma Bowerbank – Directions for Men
Supporting Health and Wellbeing
Norma Bowerbank – Directions for Men
Neighbourhood Action on Climate Change
Easy Come Easy Grow
Supporting those affected by Poverty
Gemma Reid – The Chatterbox Project
Increasing Skills Education and Employability
Kenny Umeh – Oasis Centre
Making our Neighbourhoods Safer
MASH Outreach Volunteers
Supporting Health and Wellbeing
Norma Bowerbank – Directions for Men
Promoting Equality and Diversity
North Manchester Community Partnership
Making Our Neighbourhoods Cleaner and Greener
Sustainable Northmoor through Urban Greening (SNUG)
Creative Communities
REEL MCR
Businesses Supporting the Community
Sharon Waldron – Pull Up Bar Cafe