Meghan Markle has expanded her ShopMy page just one day after its initial launch, introducing an entirely new beauty products category alongside her clothing selections.
The Duchess of Sussex, who began sharing affiliate links to fashion items on Monday, quickly responded to follower interest by adding beauty essentials to her curated collection on Tuesday.
“You’ve asked me about my nail polish on ‘With Love, Meghan,’ – one coat of each, plus a few of my other essentials! Enjoy,” she wrote in an Instagram story announcing the expansion.
Her selections range from luxury items to more affordable products, showcasing her venture into influencer marketing.
Meghan Markle has expanded her ShopMy page just one day after its initial launch, introducing an entirely new beauty products category alongside her clothing selections.
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Meghan initially announced her ShopMy page on Instagram, telling followers: “Many of you have asked, so here you go! A little shopping to start the week. More to come. Link in bio.”
Her initial wardrobe selection featured elevated basics in neutral tones like beige, brown, white, black and navy blue.
The collection included luxury pieces such as a £1,415 beige cashmere crewneck from designer Loro Piana.
An ivory silk maxi dress by Heidi Merrick priced at £1,350 was also featured.
More affordable options included loose brown trousers from Brochu Walker for £388.
The Duchess of Sussex, who began sharing affiliate links to fashion items on Monday, quickly responded to follower interest by adding beauty essentials to her curated collection on Tuesday.
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The new beauty category came in response to followers asking about her nail polish choices on her show “With Love, Meghan.”
She revealed she wears light-pink CND polishes in shades Romantique and Satin Slippers, available for £17 each from a website called Beyond Polish.
Her beauty selections include a £245 Multi-Masking set from Tata Harper and an £88 Root Replenish Active Growth Serum from Highbrow Hippie.
The Duchess also recommended Tatcha’s Dewy Skin Cream, which retails for £72.
The ShopMy app allows influencers to earn commission by sharing affiliate links with followers.
Meghan also highlighted more affordable beauty finds, including £9 Lucas PawPaw oil available on Amazon.
She recommended Weleda Skin Food, linking a double pack for £40.
TikTok-popular items featured prominently in her selections, such as the £10 Medicube Collagen Jelly Cream.
The £24 Laneige Sleeping Mask, another social media favourite, also made her list of essentials.
Her diverse price range suggests an attempt to appeal to a broad audience, from luxury beauty enthusiasts to budget-conscious shoppers.
In her “my closet” section, Meghan added several new understated pieces on Tuesday.
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In her “my closet” section, Meghan added several new understated pieces on Tuesday.
These included a £345 black wool blazer from Theory and £225 black sunglasses from Heidi Merrick.
Interestingly, some of Meghan’s current beauty recommendations appear to differ from products she’s previously endorsed.
In a 2017 interview with Allure, she named Dior’s £33 Diorshow Iconic mascara as her favourite.
She also previously praised the £39 Makeup Forever HD Powder and peachy-pink Nars Orgasm Blush, which costs £34.
None of these previously mentioned favourites appeared in her initial ShopMy beauty selections.