‘I’m a makeup artist and a foundation mistake is making you look older’

Shira (who goes by @simply.shira) warned women that a common foundation application method may be them look older than their years.

She said: “Applying your foundation with your fingers – this will always look cakey, heavy and uneven.

‘Applying your foundation with your fingers – this will always look cakey, heavy and uneven’

TikTok / @simply.shira

“Instead, dot your foundation onto your face and use a sponge to blend it out.”

Shira also shared a top tip for perfect concealer application, warning against a method that makes it appear “cakey” and “heavy”.

The makeup artist encouraged ladies to avoid using a concealer that is “too bright for your under eye”.

Instead, anti-ageing enthusiasts should opt for a colour that is close to their skin tone. She added: “Of course, the less product you use, the better.”

Next, the expert advised women to change the placement of their contour for a more youthful look.

When it comes to contour, Shira shared that applying this product too far down your cheeks “drags the face down” and “accentuates nasolabial folds”.

Nasolabial folds – also known as smile lines – are the creases that run from the sides of the nose to the corners of the mouth.

These occur naturally with age as collagen and elastin levels decrease in the skin, and can become deeper with UV damage, smoking and weight changes.

When it comes to concealer, ‘the less product you use, the better’

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Placing your contour higher up on the face, however, can create a “lifted” look, as well as “adding volume where we tend to lose it”.

There are plenty of ways women can use makeup to accentuate their appearance.

One makeup artist shared her quick trick for fresher, brighter and more hydrated skin.

Women over 50 were also urged to try a lipstick hack that will make them look “instantly younger”.