Fitness influencer Tammy Hembrow has announced an exciting new career venture with her sisters.
The 30-year-old YouTuber is exploring the world of health supplements alongside Emilee, 32, and Amy, 34.
Tammy is already well-known as the founder of the fitness platform Tammy Fit and the athleisure and lifestyle brand Saski.
Meanwhile, Amy and Emilee own the skincare clinic Sskin.
Instagram gossip account Influencer Updates AU, managed by Amber Paul, shared a screenshot of the newly created Instagram account for their upcoming business, Selfish Supps.
The account currently has just under 1,000 followers and has shared three posts so far.
Tammy Hembrow has announced an exciting new career venture with her sisters
The 30-year-old YouTuber is exploring the world of health supplements alongside Emilee, 32, and Amy, 34. All pictured
They are three tiles that spell out the company slogan: ‘Selfish is not a dirty word.’
Another image displayed an advertisement inviting people to participate in a paid campaign for the new brand.
‘Be part of the campaign,’ the post read.
‘Follow the account and send us a DM with a short video message. Let us know your name, age, and location and answer the following question; “What’s one word that describes how fitness makes you feel, and why?”‘
The post also informed potential participants that they would be compensated for their time.
The announcement received a lukewarm response from her followers, with many criticising the new venture’s ‘uninspired’ approach.
‘Terrible logo and branding. What a shame,’ one user commented on Influencer Updates’ post.
‘Such a superficial logo and brand name,’ penned another.
Instagram gossip account Influencer Updates Au, run by Amber Paul, shared a screenshot of the recently created instagram account of the soon-to-be-launched business Selfish Supps
Another photo showed an advertisement calling for people to be part of a paid campaign for the fledgling brand.
A third person took it a step further, stating, ‘I absolutely hate the name.’
It’s not the first time the Hembrow sisters have ventured into business together.
The sisterly trio launched a collaboration — the HemBROWS Basics make-up kit — with cosmetics giant Benefit back in 2019.
Hopefully, this new family venture will run smoothly, as Tammy recently shared details of her dramatic fallout with Amy after firing her sister from her company.
Amy used to work for Tammy’s athleisure brand, Saski, but she was let go after their relationship turned volatile due to a shift in their power dynamic.
Tammy recently sat down with Mamamia co-founder Mia Freedman for an episode of the journalist’s podcast, No Filter, titled ‘The Business of Tammy Hembrow’s Body,’ where she discussed the situation.
‘I ended up having to fire [Amy] and our relationship was very, very bad for quite a while,’ she said.
‘It was such a build up [of tension] and we could not work together.’
The entrepreneur and YouTuber is also the founder of fitness platform Tammy Fit and athleisure and lifestyle brand Saski
Amy (right) and Emilee (left) also own the skincare clinic Sskin
‘There are blurred lines when you’re family. Amy’s my older sister, she’s the oldest of all of us. She thought she was the boss of me, but I was her boss,’ she continued.
‘It just wasn’t working. I was super passionate about Saski, and she wasn’t — which was part of it.’
Letting go of her sister was a difficult decision for Tammy because all of her employees are either her friends or family.
‘My general manager for Saski is my high school best friend, Bella. All my employees are literally all friends,’ she said.
‘We have our office and warehouse. And then next door, we have TammyFit. The general manager for Tammy Fit is Crystal – who is my sister’s husband’s sister.
‘I’m very selective of who I bring into my circle and who I trust. That’s why everyone that works for me has either come from a friendship or from someone I know.’
Tammy (left) recently shared details of her dramatic fallout with Amy (right) after firing her sister from her activewear company Saski