Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: ‘Tis the damn season!’ 

Taylor Swift fans are racing to her website to purchase items from her holiday collection, featuring ornaments, festive décor, sweatshirts and cute accessories.

Despite many Swifties already shelling our hundreds, or even thousands, on their tickets to see her on the Eras Tour, which wraps next month, her fandom did not miss the opportunity to support the pop star, 34, and collect some limited-edition items. 

There was certainty a demand for the collection, which some X users said started selling out so quickly that the products were ‘sold out’ while still in their online shopping carts. 

‘Y’all are too fast,’ one tweeted as they expressed grief over losing out on the opportunity to buy a $25 cowboy hat ornament, a nod to her track Cowboy Like Me, and a $15 ghost ornament, inspired by Swift’s 2022 Anti-Hero music video.

Another admitted that the ‘anxiety from [the] holiday drop merch’ made them feel ‘violently sick since it was announced’ due to fear over how fast it would sell out.  

A third even criticized Taylor Nation, Swift’s official management team, for not giving fans enough notice to request time off from work to accommodate their desire to shop the collection. 

Some Swifties, who were victorious in purchasing everything they wanted, shared photos of their carts and receipts, which confirmed purchases from $15 to $899.

”Tis the damn season for my bank to cancel my card,’ one X user joked after spending around $258.65 on the holiday collection. 

After indulging in some retail therapy on Swift’s official store, another Swiftie used a lyric from Swift’s 2020 track, The 1, off Folklore, to justify their purchase. 

‘In my defense, I have none,’ they mused while another quipped that ‘damage’ had ‘been done’ to their bank account as they checked out with $445.60 worth of merchandise. 

One Taylor Swift superfan, named Molly, explained that since the Reputation tour, six years ago, that she saves money every month just to be able to afford new merch and concert tickets. 

‘All the new Swiftmas ornaments were secured! Cannot wait to see the Swiftmas tree grow!!!’ she gushed after making her purchases.

In response to backlash over spending some much money on the holiday collection, Molly reminded other social media users that there’s ‘literally no reason to drag someone or be mean’ for buying things that make them happy. 

Despite many Swifties already shelling our hundreds, or even thousands, on their tickets to see her on the ever-expanding Eras Tour, which wraps next month, her fandom did not miss the opportunity to support the pop star, 34, and collect some limited-edition items

Traditionally, Swift has released her Swiftmas merch on November 13, exactly one month before her birthday

Last year, Swift’s website crashed within minutes as her fans battled over the merchandise, which included cardigans and a highly coveted snow globe

Eagle-eyed fans already began attempting to crack any potential Easter eggs that Swift or her team may have incorporated on the site or in the collection. 

‘Nearly every lyric from every era in this merch drop references stars and moons and literally everything has stars drawn on it, even when it doesn’t really make sense,’ one Reddit user noted. 

They continued: ‘I don’t know what it means, but I think we’re really meant to focus on the stars, and I don’t think it’s just for the Holidays.’

There are over 11 examples in the collection that back up the theory, which received more than 85 likes from other Reddit users. 

There was certainty a demand for the collection, which some X users said started selling out so quickly that the products were ‘sold out’ while in their online shopping carts

”Tis the damn season for my bank to cancel my card,’ one X user joked after spending around $258.65 on the holiday collection

Some Swifties, who were victorious in purchasing everything they wanted, shared photos of their carts and receipts, which confirmed purchases from $15 to $899

‘In my defense, I have none,’ they mused while another mused that ‘damage’ had ‘been done’ to their bank account as they checked out with $445.60 worth of merchandise

One Taylor Swift superfan, named Molly, tweeted that she secured every ornament and has collected over ‘100 official Taylor ornaments’ over the years

One Swiftie admitted that the ‘anxiety from [the] holiday drop merch’ made they feel ‘violently sick since it was announced.’

Some described the drop as ‘the cutest merch collection’ before treating themselves to some early Christmas presents 

‘My Christmas tree is about to be more TAY awesome,’ one enthusiastic fan gushed after buying $160 worth of Taylor Swift-inspired ornaments 

Some fans also expressed a bit of disappointment in the high price of a lot of the items, specifically the $50 butterfly tote bag from the debut collection.

The price of items in the collection range from $15 to $120. 

On the morning of the drop, Taylor Nation shared a one-hour countdown with a message that read: ‘Meet us under the mistletoe in one hour!’ 

Traditionally, Swift has released her Swiftmas merch on November 13, exactly one month before her birthday. 

Last year, Swift’s website crashed within minutes as her fans battled over the merchandise, which included cardigans and a highly coveted snow globe.

This week Swift will be performing six shows in Toronto at Rogers Centre on November 14, 15, 16, 21, 22 and 23 (pictured earlier this month performing in Indianapolis)

This week she will be performing six shows in Toronto at Rogers Centre on November 14, 15, 16, 21, 22 and 23.

She’ll end her two-year, record breaking Eras show with three shows in Vancouver in December.