A popular sandwich chain is the latest to join in on the pickle craze with a new pickle sandwich – but the reception has been mixed.
Jimmy John’s debuted its ‘Picklewich’ in a Thursday promo video, starring Jersey Shore star Nicole ‘Snooki’ Polizzi as the ‘Pickle Witch.’
The creative advertisement was filmed as a spoof documentary to showcase the breadless sub.
Snooki said: ‘So I’m just chilling here on my tree stump and then all of a sudden I hear these pickle juice heads saying my name. I’m like, what the frig are you doing in my woods?
‘If you want a Picklewich, you’re gonna have to go to Jimmy John’s and get your own.’
The Picklewich will be available in two varieties starting Monday until November 14
Nicole ‘Snooki’ Polizzi as the ‘Pickle Witch’ in Jimmy John’s promo, breaking the news. The pickle-loving star sipped pickle juice in the video (pictured)
The Picklewich will be available for a limited time starting on Monday until November 14.
Some Jimmy John’s fans were quick to express their excitement about the pickle-forward meal.
‘I could go for it. I love pickles,’ a supporter said.
Another person posted: ‘Apparently, Jimmy John’s just introduced a new sandwich with giant pickles instead of bread… Not to be dramatic, but this might be the best day of my life.’
‘I NEEEED THIS,’ an Instagram commenter said under a Jimmy John’s post about the product.
‘Best thing you’ve ever done,’ added another fan.
But some have claimed the chain ripped off a New Jersey Deli.
Snooki said ‘If you want a Picklewich, you’re gonna have to go to Jimmy John’s and get your own’ in the playful video
‘This sandwich was stolen from Elsie’s deli in Jersey,’ someone wrote.
The Red Bank sub shop went viral on TikTok for a sandwich that used a whole pickle instead of bread back in 2019.
‘These sandwiches have transformed people’s lives,’ Elsie’s general manager Katherine Cohen told Business Insider.
‘We’ve had people literally crying when they see the product. So many individuals have cut bread out of their diet due to allergies and dieting and finally being able to actually enjoy a sandwich brings people to tears,’ she added.
Over the summer, the pickle sandwich trend had a resurgence, which sandwich shops across the country contributing to the keto-friendly trend.
Most people angered by the low-carb menu addition simply thought it sounded unappealing.
‘Go home Jimmy John’s you’re drunk,’ someone wrote.
‘I already get too much salt. No thanks,’ another X user said.
Some people were selective with their disapproving words, with on person writing ‘barf’ and another saying ‘no.’
The two varieties of the ‘Picklewich’ will be the Vito Picklewich and the Turkey Picklewich.
The Vito will have lettuce, onion, salami, capocollo, provolone, tomato, oregano, basil, oil and vinegar on it. The turkey option will feature lettuce, tomato, turkey and provolone.
Additionally, the chain’s Pickle Jimmy Chips will be making a return.
Jimmy John’s announcement came shortly after Pringles made its own pickle-related declaration.
Jimmy John’s has been posting advertisements to get customers excited about the new product
The chip company will be bringing back its dill pickle-flavored variety.
Pringles said: ‘Dill pickle features an outrageously dillicious balance of straight-from-the-jar dill pickle flavor.
‘Each bite delivers the salty, tangy flavor experience with a touch of herbal dill that longtime fans remember, and first-timers will love, so you too can satisfy your pickle craving in crisp form anytime and anywhere.’