What to do if you get WhatsApp message offering a free Easter chocolate basket

A free Easter basket sounds like just the ticket, especially when the cost-of-living crisis is already starting to bite into people’s budgets.

But some unscrupulous scammers are preying on people’s good nature, offering some chocolate treats as a way to get them to click on a suspicious link.

Here’s everything you need to know.

What is the scam?

Messages are being sent, reportedly through Whatsapp claiming to offer a free Cadbury Easter chocolate basket.

It comes with a picture of an Easter egg with Cadbury Easter Egg Hunt, which is similar to a promotion the company is doing in real life, written on it. It claims that there are 5,000 free gifts to be won.

But, of course it is not real.

Accompanying it is a shortened URL link, that looks like it could be Russian due to its use of .ru instead of or .com.

It is recommended that you do not click on the link, enter any personal information, or send the message to anyone.

Some recipients have taken to Twitter to warn others, with one saying: “Had this sent to me from loads of family members on WhatsApp this morning. A Free Cadbury Chocolate Basket! Spreading like wildfire with a shortened Russian URL. Probably worth telling your folks not to click it..”

More on Easter

Another wrote: “This Cadbury scam seems to be spreading like wildfire on WhatsApp! The giveaway is the .ru on the web address..Russian url. Don’t click!!”

What has Cadbury said?

The company said it is taking action to try and “ensure this is resolved”.

“We’ve been made aware of circulating posts on social media, claiming to offer consumers a free Easter Chocolate basket,” a spokesperson from Cadbury said.

“We can confirm that this has not been generated by us and would urge consumers not to interact or share personal information through the post.

“Customer security is our priority and we’re working with the relevant organisations to ensure this is resolved.”

Cadbury is running an Easter egg hunt called Cadbury World Wide Hide, and you could find a hidden egg anywhere around the globe.

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