Adrian Portelli has exposed the depths of Australia’s cost of living crisis by drawing mass crowds to Coles supermarkets in Adelaide.
The Melbourne billionaire, 35, announced he was going to be giving away hundreds of dollars to Coles shoppers on Tuesday.
Long queues stretched outside the door of the Munno Para supermarket, with Portelli claiming he had given away $75,000 to those in need at the first grocery store he visited.
‘First Coles, $75,000 into the hands who need it,’ he shared to his Instagram Stories.
The wealthy businessman then visited the Port Adelaide store on Commercial Rd at midday.
Videos shared to the billionaire’s Instagram Stories showed Portelli being applauded and cheered on by the families whom he was donating money to.
Portelli rose to fame on The Block Australia in 2022 when he pulled up to the televised auction day in a yellow Lamborghini and purchased Omar and Oz’s house.
He has splashed $16.65million on four The Block houses over two years.
Melbourne billionaire Adrian Portelli has exposed the depths of Australia’s cost of living crisis by drawing mass crowds to Coles supermarkets in Adelaide
‘Lambo Guy’, 35, announced he was going to be giving away hundreds of dollars to Coles shoppers on Tuesday
‘First Coles, $75,000 into the hands who need it,’ he shared to his Instagram Stories
The car enthusiast made his fortune by running his own promotions and giveaway business, and through property investing.
On Tuesday, he lapped up the Melbourne Cup from the exclusive Birdcage Enclosure.
Then on Wednesday, the rich lister influencer invited his 382,000 followers to watch him give away thousands of dollars to Aussie families doing it tough.
Portelli announced the giveaway on his Instagram Story feed on Tuesday, saying he would be at Coles Munno Para and Port Adelaide on Wednesday handing out $100 and $200 vouchers.
Although the original post has disappeared, it was widely shared.
Adrian, 35, announced the surprise giveaway on Instagram and travelled from Melbourne to Adelaide using his private plane
In the first video posted to his Instagram Stories today, ‘Lambo Guy’ Adrian Portelli showed off his Lamborghini collection of at least seven luxury vehicles.
In the first video posted to his Instagram Stories today, Portelli showed off his Lamborghini collection of at least seven luxury vehicles.
‘Today’s going to be an absolutely massive day. We are off to Adelaide,’ he said.
‘A lot of people ask me if I can justify the cost of owning a private plane,’ he said while providing an inside view to his lavish lifestyle.
‘I actually charter the plane out. I don’t like pouring money down the drain. It makes an income for me and I get the convenience out of it. To put in perspective, I was asleep 20 minutes ago. The plane’s due to leave in 10 minutes and I’m pulling in now.’
Portelli used his private plane to fly from his home in Melbourne, to Adelaide for the day, and back.
At the second supermarket he visited, Adrian said that he had handed out a total of $150,000 to the large crowds of families that he filmed in time lapse videos.
Coles and Woolworths, Australia’s two biggest supermarket chains, are currently facing court over allegations they intentionally misled customers with fake discounts.
The Block bidder Adrian ‘Mr Lambo’ Portelli (pictured) is preparing to make a bold and game-changing move that will leave fans stunned
Despite the happy music being played over Portelli’s video of the queues snaking around the Port Adelaide store — the footage also showed the sheer volume of Australians willing to line up in the middle of a work day for one of the billionaire’s handouts.
The upcoming Block auction is already shaping up to be one for the history books.
TV insiders have revealed how billionaire entrepreneur Portelli is gearing up to make an unprecedented move that could rewrite the show’s history.
‘The word is Adrian Portelli has his sights set on buying every single property,’ the insider disclosed.
Kristian and Mimi posed for a photo at Melbourne Cup ahead of The Block AU auction
The source said Portelli is serious about making a statement and cementing his position as The Block’s most powerful buyer.
‘He’s been talking to the producers about this for weeks and is very confident the deal will go through.’
Portelli, who became a household name after his high-profile purchases on previous seasons, is no stranger to turning Block homes into major publicity stunts.
His company, LMCT+, has frequently raffled off properties from the show, including last year’s $5 million purchase of Steph and Gian’s winning home.
The millionaire entrepreneur is planning to purchase all five of the Phillip Island homes at this year’s auction for a whopping $15million – a first in the show’s long-running history
While the initial winner of the raffle chose a $2.5 million cash prize over the property, the house was eventually awarded to Bryan, a 42-year-old from Victoria, during a re-raffle in July.
A close friend of Portelli’s told Daily Mail Australia, ‘Adrian is keen to snap them all up. He’s not just in this to win one house – he’s aiming to take them all and then flip them for his business. It would be the biggest single sale in Block history.’
‘He loves the drama, and this auction will be no exception,’ the friend added. ‘He’s ready to steal the show.’
What makes his potential purchase even more striking is the uniform price guide for all five homes.
The properties have been listed with price guides between $1.7 million and $1.85 million—a significant drop from last year’s season, where reserve prices ranged from $2.97 million to $3.35 million.
