alling all singles: a new campaign is soon to be launched helping those find love.
Bumble – the women-first dating and social-networking app – and Netflix have joined forces to help members Find the Date You’ve Been Watching For.
The new campaign brings together the well-watched, building connections through an equal love of shows and Netflix knowledge.
As singletons will know, finding a match is no easy feat. But sharing similar interests can make things much easier.
In our modern world, this can involve being passionate about similar shows, which can be a catalyst for making new connections.
According to Netflix, members watch an average of six different genres a month, and a recent Bumble survey found that 78 per cent of respondents say it’s easier to talk to matches when they have the same taste in TV and film.
As a result, Bumble and Netflix came up with Netflix Nights In. The premise of the campaign is testing a person’s knowledge with a Netflix-themed quiz.
Coupled with their matches, the Bumble community will answer a series of questions related to some of Netflix’s top shows including Squid Game, Emily in Paris, Stranger Things, Selling Sunset, and Love is Blind.
Bumble’s Netflix Nights In Question Game requires both people who have matched to then answer the question before responses are revealed.
The quiz will hopefully improve the users’ chances of finding a connection, as Bumble says that the likelihood of having a good chat is much higher when the Question Game is played.
As well as potentially finding the love of your life, the Bumble community can also expect to see more familiar faces in-app and on social media, including Amanza Smith from Selling Sunset, Ashley Park from Emily in Paris, and Alexa Lemieux of Love is Blind, with every week’s questions being introduced by someone from the corresponding show.
Netflix Nights In will start on January 30, and will be available every Monday in the Bumble app in the US, Canada, and the UK through to March 13.
Olivia Yu, Bumble’s global VP of Partnerships, said: “What we watch says a lot about who we are, and this campaign is an exciting way for our community to connect over Netflix’s breadth of genres and titles.
“Our recent survey found that 72 per cent of respondents have talked about TV and movies on a date, so we know this category is one our members enjoy discussing on their dating journey.
“We look forward to bringing people together to celebrate their Netflix knowledge and help them find the date they’ve been watching for.”
“When we’re getting to know someone, it’s human nature to try and find common interests. It gives you something to bond over and go beyond surface-level conversation,” added Magno Herran, vice president of Marketing Partnerships at Netflix.
“We love seeing people connect over Netflix shows and films and create their own communities around them. And, with this partnership, we wanted to give people a way to find someone who gets them based on what they watch while leaning into ‘if you know you know’ Netflix references that have helped to spark many conversations.”