Sainsbury’s shoppers could pocket more than £150 in annual savings as the retailer brings its personalised discount programme to checkouts across the nation.
The supermarket giant is extending Your Nectar Prices to all store tills from July 25, opening up tailored offers to an additional 8.5 million customers.
The scheme provides up to ten bespoke weekly discounts on products customers regularly purchase, based on their shopping patterns.
These personalised reductions come on top of standard Nectar Prices already available throughout stores.
The nationwide rollout marks a significant expansion for the personalised pricing initiative, which has previously been limited to SmartShop users and online shoppers.
From Friday, digitally registered Nectar cardholders can access their customised deals at any Sainsbury’s supermarket till.
The programme has already delivered substantial savings for existing users. Over the past year, more than one million weekly participants have collectively saved £60 million through the scheme.
Since its inception, Sainsbury’s has created over 17 billion individualised discounts across various product categories.
Millions of Sainsbury’s shoppers can save over £150
To access these personalised bargains, shoppers must register digitally through the Nectar website or mobile application.
Once enrolled, customers need to “tap to unlock” their bespoke offers each Friday, when fresh discounts become available.
The system analyses individual purchasing patterns to generate relevant deals on frequently bought items alongside suggestions for new products.
Discounts span numerous departments including dairy, fresh produce, bakery items, meat, fish, household essentials, baby products, pet supplies, and health and beauty ranges.
These individualised reductions work alongside existing Nectar Prices, which offer discounts on thousands of products to all loyalty programme members.
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These individualised reductions work alongside existing Nectar Prices, which offer discounts on thousands of products to all loyalty programme members
Mark Given, Chief Marketing, Data & Sustainability Officer at Sainsbury’s, emphasised the retailer’s commitment to personalised rewards.
He said: “Shoppers want to feel recognised and rewarded and while Nectar Prices are for everyone, we know our customers love an offer that is made just for them.
“That’s exactly what Your Nectar Prices delivers – it’s about giving customers those extra savings on the products they love and buy most.”
Given noted that the checkout expansion would enable “millions more to grab fantastic offers on the items they already purchase and maybe even discover some new favourites.”
The supermarket first introduced personalised pricing four years ago, pioneering the market with this approach
The supermarket first introduced personalised pricing four years ago, pioneering the market with this approach. Customers can combine Your Nectar Prices with standard Nectar Prices for maximum savings.
To participate, shoppers must be at least 18 years old and digitally registered with Nectar. Registration is available through the Nectar website or mobile app.
Once enrolled, customers unlock their weekly offers through the same digital channels before shopping.
The personalised discounts are then automatically applied at supermarket checkouts or during online purchases, alongside the thousands of standard Nectar Price reductions available to all members.
