Meghan Markle’s new online shopping venture could earn her “millions” through commission-based sales of luxury fashion items as fans rush to look like the Duchess of Sussex, according to an expert.
The Duchess of Sussex, 43, unveiled her ShopMy website storefront on Monday, featuring high-end products including a £1,068 gown and £600 Saint Laurent sandals.
“Many of you have asked, so here you go! A little shopping to start the week,” Meghan wrote alongside a screen-recorded video of her new online store.
A disclaimer on the website clearly states: “Please note, some products may contain commissionable links.”
Meghan set to earn ‘millions’ as Duchess of Sussex accused of cashing in on fans ‘wanting to look like her’
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The venture represents Meghan’s latest business endeavour since stepping back from royal duties in 2020.
Money and business coach Maddy Alexander-Grout told the Mail: “She could potentially earn millions from this and is probably earning a commission on every sale she makes.”
Based on Meghan’s 2.6 million followers, Alexander-Grout estimates “thousands and thousands of people” will purchase these items.
“If she gets say 15 per cent off a shirt that’s £128, she will be making £19.20. She will be selling thousands of those and could be making at least £19k from one linen shirt,” she explained.
Meghan Markle has opened a shop sharing pieces from her wardrobe
Instagram / @meghan
“Looking like Meghan and being like Meghan – she’s going to make a killing off people,” Alexander-Grout added.
Affiliate marketers earn money when followers purchase items through their commissionable links.
One of the reasons Meghan and Prince Harry parted ways with the Royal Family was the monarchy’s refusal to accept commercial endorsements by the couple.
In their online statement announcing their departure in January 2020, the couple said they had been “prohibited from earning any income in any form.”
Archie, Lilibet and Meghan posing for a brand new picture
Instagram / @meghan
They revealed they would give up their income from the Sovereign Grant, the money taxpayers give to the monarch each year.
The Sussexes were said to have an estimated £34million private fortune to fund their new life after quitting as senior royals.
This was with the prospect of making more through ventures such as book deals, TV deals, public speaking and fashion partnerships.
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Meghan’s new shop comprises mostly elevated basics in neutral shades like beige, brown, white, black, and navy blue.
Items include a £148 white linen shirt and Heidi Merrick’s “Windsor” gown for £1,068.
A Maya Brenner necklace called “The Happiness Retreat” is priced at nearly £400.
