Meghan Markle unveiled her new jam packaging as the Duchess of Sussex called on her friends and influencers.
The mother-of-two took to social media to reveal she had sent jars of her highly anticipated As Ever jam to close pals, including Heather Dorak and Abigail Spencer.
Spencer, who appeared in the duchess’s Netflix series “With Love, Meghan”, shared a video of the outer-packaging surrounding the glass jar.
The white case featured “As Ever” written in gold calligraphy, as well as the brand logo.
Meghan unveils new jam packaging as Duchess of Sussex calls on friends and influencers
Getty / Instagram
Meanwhile, the glass jar has the brand name, logo and the words “RASPBERRY SPREAD”, written in all capital letters.
Another friend that was sent a jar of jam was Heather Dorak, a Pilates instructor who has holidayed with Meghan in the past.
She shared a sweet video of her child spreading the jam on a piece of bread, captioning the clip: “Current nighttime snack obsession @aseverofficial @meghan”.
A third and final friend who shared evidence on social media that he had been sent a jar of jam was Ben Skirvin, a celebrity hairdresser.
Abigail Spencer revealed she was sent a jar of Meghan Markle’s jam
Instagram / @meghan
Skervin posted a picture of two toasted crumpets lathered with the jam, accompanied by an iced coffee.
He captioned the post: “A very frothy Chai latte lol [laugh out loud].
“Delicious afternoon treat crumpets with butter and @aseverofficial raspberry spread it really is addictive thanks @meghan,” accompanied by a red heart emoji.
Last year, before Meghan rebranded her lifestyle business to be called As Ever, the Duchess of Sussex sent personalised jars of jam to 50 of her friends.
Meghan Markle’s friend Heather Dorak shared a video of her son enjoying the jam
Instagram / @meghan
Hairdresser Ben Skervin enjoyed the jam on cumpets with a chai latte
Instagram / @meghan
The jars of jam were numbered from 1 to 50, indicating there were a limited number of products.
Several of the Duchess of Sussex’s friends shared pictures of the pre-launch promotional basket they received.
Meghan’s friend, Mindy Kaling, said during the recent Netflix series: “When I received that in the mail, a box of your preserves, it was probably one of the most glamorous moments of my life. But then I looked at the label, and it said they were something like 50. And then I, of course, as a very hierarchical person, was like ‘Who are these other 50? Does having a lower number make me more special?'”
The duchess responded: “I did not think about it. It was not a ranking. It was just let me share them, and then, people started to take it very personally.”
