Kim Kardashian is facing some heat after unveiling a new holiday campaign for her brand SKIMS — in wake of the tense United States presidential election.
The ad features actress Kate Hudson and her entire family — including mom Goldie Hawn and brother Oliver Hudson.
It was shared by Kim herself to Instagram on Thursday with the caption: ‘Goldie Hawn, Kate Hudson & Family for SKIMS’
Filmed inside a lavish mansion, the video shows the Hudson-Hawn clan rocking SKIMS pajamas as they destroy a decadent holiday meal served to them by a butler.
At one point, Kate is seen waving around a cooked lobster before Goldie randomly dumps a plate of red jello on to the home’s carpet.
Kim Kardashian is facing some heat after unveiling a new holiday campaign for her brand SKIMS — in wake of the tense United States presidential election; Kim seen on November 2
The video ad features actress Kate Hudson and her entire family — including mom Goldie Hawn and brother Oliver Hudson
‘Girl please. Completely out of touch,’ one of Kim’s followers remarked on the post.
Another added: ‘This is incredibly insensitive considering the election’
Many urged the 44-year-old reality TV star to ‘read the room’
Others described the ad as ‘disturbing’ and ‘cringe.’
It kicks offs with footage of Kate, 45, trying to wrangle her family as several butlers laid out impressive desserts on a wooden dining room table.
Kate’s three kids — Ryder Robinson, 20, Bingham, 12, and Rani, five — are all featured as well as her fiance Danny Fujikawa, 38.
Kate’s older brother Oliver, 48, also included his three kids — Wilder, 17, Bodhi, 14, and Rio, 11 — and wife Erinn Bartlett, 51.
Missing from the action was family matriarch Goldie’s, 78, longtime partner and fellow A-list star, Kurt Russell, 73, their son, Wyatt Russell, 38, his wife, Meredith Hagner, and their two young sons.
Once the desserts are laid out, the family begins to pick them up off the table and dance.
It was shared by Kim herself to Instagram on Thursday with the caption: ‘Goldie Hawn, Kate Hudson & Family for SKIMS’
Filmed inside a lavish mansion, the ad shows the Hudson-Hawn clan rocking SKIMS pajamas as they destroy a decadent holiday meal served to them by a butler
At one point, Kate is seen waving around a cooked lobster before Goldie randomly dumps a plate of red jello onto the home’s carpet
The ad kicks offs with footage of Kate, 45, trying to wrangle her family as several butlers laid out impressive desserts on a wooden dining room table
‘Girl please. Completely out of touch,’ one of Kim’s followers remarked on the post
Kate’s daughter Rani stands up on a dining table with her cousin Rio as they hold up plates of dessert.
The kids receive e-bikes and e-scooters as gifts, which they proceed to ride around the mansion.
They’re also seen playing with other expensive gifts inside of the home’s personal library.
Next, the family heads to the kitchen where they pick apart a decadent seafood dinner complete with lobsters, oysters and other shellfish.
Goldie picks up the largest lobster and shows it off to the camera while Kate grabs another one and waves it around.
The clip concludes with Kate’s son Bingham riding over the jello that Goldie had spilt on the mansion floor before the family gathers together to say to the camera: ‘Everybody’s wearing SKIMS!’
Kate left a red heart-emoji on Kim’s Instagram post but neither of them have reacted to the criticism the campaign is receiving online.
Along with Thursday’s video ad, Kim also posted the stunning still image of the Hudson-Hawn family to her Instagram.
In the images, the happy family wore various sets of matching pajamas and could be seen posing up a storm, indulging in different desserts and getting into a little mischief.
The love between everyone in the photos was palpable as they could be seen with their arms around each other and laughing in nearly every picture.
Kate’s three kids — Ryder Robinson, 20, Bingham, 12, and Rani, five — are all featured as well as her fiance Danny Fujikawa, 38
Next, the family heads to the kitchen where they pick apart a decadent seafood dinner complete with lobsters, oysters and other shellfish
The campaign was unveiled just two days after Donald Trump was elected president of the United States — defeating celeb-favorite Kamala Harris in a landslide victory.
Kim has remained noticeably silent about the 2024 election and she did not endorse a candidate for president unlike many of her A-list peers.
Kim happens to be close friends with Trump’s daughter Ivanka, 43, and she made sure to wish her a happy 43rd birthday on Wednesday, October 30.
She took to her Instagram Story to send well wishes to Ivanka and share throwback photos of them together over the years.
‘No one sweeter than you,’ she wrote alongside three white heart emojis in a birthday tribute to Trump. ‘Happy birthday.’
Trump acknowledged Kardashian’s well wishes and subsequently reposted the snaps to her own Instagram Story.
Kardashian and Trump’s friendship dates back to nearly a decade ago and strengthened after they began working on prison reforms together at the White House.
The pair reportedly bonded over motherhood and becoming new moms at the Met Gala in 2014.
In 2023, a source told Us Weekly: ‘Kim and Ivanka have been friends for years and have hung out on a number of occasions.’
The insider added that they ‘initially bonded … over motherhood and being new moms. But they continued to connect numerous times over the years.’
The kids receive expensive gifts that they play with inside of the mansion’s personal library
‘Everybody’s wearing SKIMS!’ the family exclaims at the ad’s end
Over the years, they have been seen together on a number of occasions and their friendship deepened.
In 2018, the pair was seen posing side by side at the White House, where Kim was petitioning Trump’s father, then-President Trump, to commute the life sentence of drug offender Alice Marie Johnson.
By 2020, Kardashian was gushing about her pal’s father online.
‘President Trump commuted the sentences of three really deserving women. I didn’t hear much about it in the news, so I wanted to share with you their stories.
‘I have the pleasure of spending the day with these women today along with Alice Marie Johnson, who helped to pick these women,’ she wrote on X, formerly known as Twitter, at the time.
