Gregg Wallace has slashed prices on his healthy eating website amid allegations of inappropriate behaviour and reports that he has accepted his MasterChef career is over.
The 60-year-old TV presenter is now offering a £40 discount on annual subscriptions to GreggWallace.Health, reducing the price from £90 to £50.
The price cut comes as sources claim Wallace has “conceded he has lost everything” following an investigation into historic complaints about his behaviour.
“To put it bluntly, he’s told people, ‘I’m f***ed’,” a source told The Mirror, adding that Wallace has “quietly conceded that he knows his time on MasterChef is over.”
The former greengrocer, who stepped down from presenting MasterChef last month while the investigation is carried out, has previously denied any wrongdoing.
The discounted subscription service offers “easy-to-follow filmed recipes, nutritional guidance and community support,” according to the website.
A pop-up message on the site reads: “At less than £1 a week, it’s the easiest decision you’ll make for your health this year. Join us today and transform your life with GreggWallace.Health!”
The programme promises to help users “discover a sustainable way to lose weight and keep it off” while learning to swap unhealthy habits for better ones.
Members receive access to Wallace’s “proven weight loss system” and can cancel their subscription at any time.
Gregg Wallace has made headlines recently over allegations about his behaviour
PA
The website features Wallace alongside his wife, who previously helped film healthy meal preparations for Wallace and their son, Sid.
The programme has recently partnered with Loughborough University, where researchers are testing its effectiveness in hopes of securing NHS backing.
Wallace developed his health business after his own significant weight loss journey, having previously weighed nearly 17 stone with a dangerously high BMI.
Doctors had warned the TV presenter he was at risk of having a heart attack, prompting him to make dramatic lifestyle changes.
After trying “all the diets under the sun” without success, Wallace found his solution in making simple dietary adjustments rather than eliminating carbohydrates.
He credits his five-stone weight loss to cutting out takeaways, chocolate and crisps while focusing on “eating proper meals.”
MasterChef star Gregg Wallace continues to face fresh allegations
Getty
Wallace advocates for the Mediterranean diet, which he considers “the best you can have.”
He points to France, Italy and Spain, where people consume plenty of bread, potatoes and pasta but remain “all slim.”
The weight loss programme he developed has reportedly helped some users lose up to 12 stone.
Banijay UK, the show’s production company, launched an investigation last month following complaints made to the BBC about Wallace’s historical conduct.
The allegations include claims of inappropriate sexual comments, jokes, and talking openly about intimate acts on set.
Some women have accused Wallace of flirting with crew members and asking younger female colleagues for their phone numbers.
At least 13 women have come forward with accusations of inappropriate behaviour.
Wallace has vehemently denied the allegations, insisting on Instagram that he had never taken part in any wrongdoing.
The production company stated that while the complainants hadn’t raised allegations directly with show producers, they felt it “appropriate to conduct an immediate, external review.”
This year’s MasterChef Christmas specials have been pulled from the TV schedule, with discussions about removing historic shows featuring Wallace.
According to sources, Wallace has now stopped using his legal team as he believes his dismissal from MasterChef is inevitable.
The presenter has also turned down offers from crisis-publicity teams in the weeks following the allegations.
A source told MailOnline that Wallace has told friends he “accepts his TV career is basically at an end.”
The insider revealed that Wallace is being “quite reflective and pragmatic” about the situation.
He has reportedly concluded that he has “had a good run and done well for a bloke who was basically a greengrocer.”
Wallace remains committed to cooperating with the investigation process, according to Banijay UK.
GB News has contacted Wallace’s representatives.
