Brooklyn Beckham teased his next business venture on Monday, promoting a new ‘Cloud smoothie’ on Instagram.
The eldest son of David and Victoria Beckham, 25, is in the final stages of launching his very own ‘Brand Beckham’ empire, using the name cloud 23.
The aspiring chef, who recently launched a successful hot sauce, plans to add to his £10million fortune with a personal brand empire just like his father.
From food and drinks to clothing, Brooklyn plans to trademark items with his Cloud 23 label after setting up a Californian company called Peltz Beckham.
In the meantime, it appears Brooklyn is branching out into the world of refreshments following his collaboration with plant-based Mexican restaurant Mora Mora.
Dressed in Cloud 23 merch, Brooklyn took fans through a step-by-step of how to make his new smoothie.
Brooklyn Beckham, 25, teased his next business venture on Monday, promoting a new ‘Cloud smoothie’ on Instagram
It appears Brooklyn is branching out into the world of refreshments following his collaboration with plant-based Mexican restaurant Mora Mora
The caption read: ‘Brooklyn’s Cloud smoothie by @brooklynpeltzbeckham Made with @birdman_life Falcon Vanilla Protein, mango, banana, coconut yogurt, hemp, water and coconut cream with berries.
‘A cloudy smoothie that will fuel your resolutions to start the year on the right track.
‘It doesn’t have Cloud23 sauce, but it actually tastes amazing with a drop of sweet jalapeño’.
Cloud 23, named after the No.23 jersey his father wore at Real Madrid and LA Galaxy, comes in two variants – Sweet Jalapeno and Hot Habanero.
During the pandemic, Brooklyn launched his own Facebook Watch series – Cookin- With Brooklyn – in December 2021.
He has not claimed to have had any formal training and said he ‘just loves to cook’ as he shared his passion with his followers.
A year later, Brooklyn branched out into the drinks market as he revealed he was launching alcoholic drink brand, Wesake.
He said at the time: ‘Joining Wesake unites many of my different passions, including my fascination with Japan, cuisine, and my love for Sake.’
The eldest son of David and Victoria Beckham is in the final stages of launching his very own ‘Brand Beckham’ empire, using the name cloud 23
From food and drinks to clothing, Brooklyn plans to trademark items with his Cloud 23 label after setting up a Californian company called Peltz Beckham (pictured with wife Nicola in 2024)
In 2023, it was revealed Brooklyn was worth a staggering £10million after snagging contracts with Tiffany & Co, Pepe Jeans and plant-based milk, Silk
Brooklyn is walking in his famous parent’s footsteps by launching his own trademark
One of his earliest ventures was photography, where he publishing his own collection of photographs in a book titled What I See in 2017.
On one page, next to a picture of an elephant in the shadows, the caption read: ‘Elephants in Kenya. so hard to photograph, but incredible to see.’
In 2023, it was revealed Brooklyn was worth a staggering £10million after snagging contracts with Tiffany & Co, Pepe Jeans and plant-based milk, Silk.
Sources close to Brooklyn say he also makes money from his much-watched cooking videos.
He has also previously fronted campaigns on his Instagram account, which has a following of 16.3 million, with new Japanese sake brand, WESAKE, which he co-founded; Twinkly, a lighting brand; Wendy’s burger chain; and Silk Nextmilk, a plant-based milk.
