Brittany Hockley appears to be angling for a ‘freebie wedding’ after approaching several brands in the lead-up to her nuptials with Swiss footballer Benjamin Siegrist.
The podcaster’s manager this week posted an industry call-out for brands to collaborate with the former reality star, hinting that it will be a sponsored event.
‘Brittany Hockley has recently announced her engagement to Rapid #1’s goalkeeper Benjamin Siegrist,’ they shared on Australia’s members-only ‘PR bible’ Social Diary said.
‘We are interested in hearing from fitness, beauty, and lifestyle brands that could align well in the lead up to Britt’s wedding. Britt has 248k followers on Instagram and Ben has 48k.’
Daily Mail understands the website – which connects Aussie brands, influencer talent, and journalists – is inundated with items for its news list.
However, the ‘sheer volume’ of brands calling out for influencers to spruik their products far outweighs the talent putting their hands up for freebies in exchange for content.
Brittany, 36, travelled to Bali last fortnight to plan her destination wedding and to create content to entice further potential brand collaborations.
She advertised Jetstar (who flew her to Bali), Ayana Resort, and a sunscreen brand across multiple Instagram posts during her recent working holidays.
Brittany Hockley appears to be angling for a ‘freebie wedding’ after approaching several brands in the lead-up to her nuptials with Swiss footballer Benjamin Siegrist
Brittany, 36, travelled to Bali last fortnight to plan her destination wedding and to create content to entice further potential brand collaborations
Wedding planners clamoured into the former Bachelor star’s comments section on a video she shared, where she joked about how she hadn’t planned much for the wedding that she’s previously said is happening sooner rather than later.
‘No date, no venue, no dress, no food, no alcohol, no photographer,’ the video’s caption said – prompting wedding planners, wedding dress boutiques, and all sorts of other companies to offer up their services to the beautiful redhead.
Brittany’s ASM talent manager Alyssa Stevenson declined to comment to Daily Mail Australia on Thursday when asked about the Jetstar partner hashtag on one of her recent Instagram posts.
This week the podcaster’s manager posted an industry call-out for brands to collaborate with the former reality star, hinting that it will be a sponsored event
In 2023, the global influencing market was estimated to be worth a record $31.4billion (US$21.1billion).
It’s no secret that top Aussie influencers make bank by advertising a life of luxury to their followers that is, for the most part, #gifted or #sponsored. But a better question might be, who’s going to pay for the luxury destination wedding that Brittany’s advertising?
The typical wedding in Australia now costs $33,810 compared to $34,715 in 2023, according to the latest Easy Weddings report.
The 3500 couples who were surveyed by the wedding industry watchdog said they’d tightened their garter belts because of the ongoing cost of living crisis and opted for smaller ceremonies, backyard weddings popularised by the Covid era, or intimate elopements.
Bachelor star Brittany announced her engagement to Ben, 32, earlier this year.
On Wednesday’s Ask Uncut podcast, a listener sent in a query about her friend’s destination wedding in Canada.
The unnamed bridesmaid asked Brittany and her co-host Laura Byrne whether they thought she should have to buy her close friend, the bride, a wedding present after she’s already spent ‘a lot of money’ on flights for her and her partner to attend the wedding.
‘Do you have to get a wedding gift for someone who has already invested $4500 to get to the destination?’ the listener asked.
‘I may be on my own my own in this answer,’ Laura said. ‘But I don’t think you need to get a present if you’re spending heaps of money to go to a destination wedding,’ Laura said.
‘No I don’t think you’re on your own,’ Brittany agreed. ‘F**k no!’
During her trip to Bali, she advertised Jetstar (who flew her to Bali), Ayana Resort, and a sunscreen brand across multiple Instagram posts during her recent working holidays.
‘Having said that Laura, I am having a destination wedding and I would love for you to get me a present,’ she joked.
‘Nah but as someone who’s having a destination wedding, I don’t want presents from anyone,’ Brittany said. ‘For me, that’s so cringe! Your gift is your presence.
‘If all the people I love are making the effort to travel to Bali, then you do not need to get me a gift. If you are LOADED – no I’m joking.’
The reality star offered some more details about the wedding plans to her podcast listeners last month.
‘[I’m going on a] super quick trip, four days in Bali…we are going to look at a couple of venues. I know the one I want, but I don’t know if it’s going to be available,’ Brittany revealed.
‘And I think we’re doing a food tasting as well at a venue I don’t even want, but we love a tasting.’
Brittany did not share the exact date of the wedding, but let slip that her nuptials may be sooner than expected.
‘We only have one time of the year we can get married, and it’s not that long away. It’s under a year,’ she said.
Brittany, who formerly described herself as ‘the perpetually single host’, had been dating Ben long-distance for eight months when he popped the question.
The couple met in November 2022, first connecting on the celebrity dating app Raya while Ben’s team Celtic FC was playing in Australia.