Apprentice candidate Brittany Carter was the first contestant to be fired from the show in a double elimination during the penultimate episode on Thursday night.
Following her was Stephanie Affleck, 28, who owns an online designer children’s wear store, after she failed to impress Lord Alan Sugar, 74, in the boardroom who wasn’t keen on her business idea.
Thursday’s episode – which marked a first in the show’s history with an all-female semi-final – saw Brittany and Stephanie ripped to shreds in the gruelling interview process.
Out! Apprentice candidate Brittany Carter, 25, was the first contestant to be fired from the show in a double elimination during the penultimate episode on Thursday night
Hotel front of house manager Brittany, who was hoping Lord Sugar would invest in her alcoholic protein drink business idea – had her dreams of making it to the finals cut short when she was axed from the BBC show.
Brittany’s business idea was heavily criticised by Claudine Collins, Linda Plant, Mike Soutar and Claude Littner and, ultimately, it was down to Brittany’s lack of experience that saw her pay the price.
Lord Alan turned to the young entrepreneur and said: ‘Your business idea is muscle growth in a can.
Gone: Following her was Stephanie Affleck, 28, who owns an online designer children’s wear store, after she failed to impress Lord Alan Sugar, 74
‘No experience in manufacturing, no experience in business generally and no experience in launching a product in a supermarket.’
‘Brittany, you’re a very clever girl. I can’t for the life of be work out why you’ve decided to go in this direction,’ Lord Sugar told her before her elimination.
‘One of the traits I’ve noticed with you is you still back your ideas even when they’re bad and I’m hoping that you rethink your idea.
Tough: Thursday’s episode – which marked a first in the show’s history with an all-female semi-final – saw Brittany and Stephanie ripped to shreds in the gruelling interview process
‘And it is with regret Brittany, that you’re fired.’
Brittany who crumbled under the pressure and cried reflected on her experience.
In an exit interview, she said: ‘I wish I hadn’t allowed myself to be so nervous.
Aspirations Hotel front of house manager Brittany (right), who was hoping Lord Sugar would invest in her alcoholic protein drink business idea
‘The person I was most nervous to show my business plan to was Claude as he wasn’t shadowing us at the time, so I knew he would be scrutinising the numbers and the data and because he is so close to Lord Sugar you just want to really give the best impression to him.
‘I think walking into Claude’s, I was particularly nervous, but all of them are very very intense so you have to make sure you prepare for what’s ahead.
‘It’s funny because Linda is obviously renowned and known for being quite brutal, but when I went into her interview she’s almost talking so much at you and criticising you so much that you don’t really have the opportunity to speak back.
Moving on: Harpreet Kaur and Kathryn Louise Burn (left) will compete in the final next week after Stephanie (right) was given the boot this week
‘But when you’re in an interview with Mike he will give you very very difficult questions and then he will stop. You have to answer. That actually made it a lot more intense because he really puts you on the spot.
‘You think that you have thought of every single possible question that they have asked or every single possible critique that could face you, but no, they always find stuff that you are not expecting.’
After close consideration the business mogul Lord Alan also turned to Stephanie, who wanted to set up a pre-loved clothes store with a designer verification service, and said: ‘The preloved market, is not a market that’s loved by me.’
Girl power: The second to last instalment saw Stephanie Afflek, Brittany Carter, Harpreet Kaur and Kathryn Louise Burn make history as the first all-female line-up
Stephanie said in an exit interview: ‘I feel so so proud that I’ve come on this series, not only as the final four but it’s a final four all women. To have made history in a programme is absolutely unbelievable to me.
‘What you see on there is genuine. I think that day and age of cat fights and women fighting against each other is a bit dead now.
‘We all were trying to support each other and even now we all support each other’s businesses and want to bring each other up.
Meaning business: The ladies were seen in the City of London as they prepared for their final interviews on Thursday
‘You see even in the boardroom when Lord Sugar asks ‘is your business better than theirs?’ I’m here to give you the best version of myself, I’m not here to tear others down in order to bring myself up.
‘That’s how we are with each other, we’ve all got fantastic businesses, we’ve all got something to offer, something different, so I don’t need to trip you over in order for me to be a success.’
According to Stephanie, if she was ever called to conduct the interviews herself she would definitely be a Linda.
Baffled: Lord Alan was surprised Brittany chose to move into the alcoholic protein drinks market when she had no experience in the sector
She added: ‘I think my resting b**** face throughout the series has shown that I would be absolutely savage.’
Stephanie said: ‘I maybe would be a Linda Plant
‘I am a lot like Lord Sugar, I am incredibly blunt, straight to the point, so I would be more of a Linda character than a Claudine.’
All smiles: Harpreet and Kathryn were in good spirits as they left the boardroom and travelled back to the contestant home in the car
The second to last instalment saw Stephanie Afflek, Brittany Carter, Harpreet Kaur and Kathryn Louise Burn make history as the first all-female line-up this far in the competition.
Last week’s episode saw both Aaron Willis and Akeem Bundu-Kamara given their marching orders, meaning the four women battled it out in the nail-biting interview stages in a bid to become Lord Sugar‘s latest business partner.
This week, tears were shed as the contestants did everything they could not to fall at the last hurdle, coming face-to-face with the no nonsense interviewers.
Lord Sugar’s right hand man Claude Littner made a return to the show after missing prior episodes following a bike crash.
And he ensured he shook up the ladies as he picked apart their business plans and put them through their paces.
When asking Kathryn her about her intended profits for her fledgling fashion business Claude exclaimed: ‘That’s impossible!’
Addressing her wild hopes of making millions she said: ‘I don’t think there’s anything wrong with being ambitious, Claude.’
Back: With Lord Sugar’s right hand man Claude Littner having missed this season – replaced by Tim Campbell – due to health reasons, tonight he returned to put the applicants through their paces
The former executive of Tottenham Hotspur snapped back: ‘There’s a different between ambitious and unrealistic, this is the rantings of a lunatic!’
In another clip Brittany sat down with Knitwear mogul Linda Plant as she attempted to impress with her range of healthy alcoholic protein drinks.
‘You have no experience in the supplement business and none in the alcohol business, am I right?’ the mogul asked.
As Brittany tried to explain her ‘non direct’ experience, saying she enjoyed protein drinks herself personally, a frustrated Linda sighed: ‘Don’t tell me you like to drink a cocktail’
Unimpressed: In another clip Brittany’s cames face-to-face with Knitwear mogul Linda plant as she attempts to impress with her range of healthy alcohol drinks.
‘I like to buy clothes but it doesn’t make me a dress maker,’ she continued.
The businesswoman went on to explain her doubts about the hopeful’s alcohol business, saying that it’s been ‘done before’.
The final blow came when Linda said ‘I have nothing else to say to you,’ before Brittany awkwardly left the room.
In another clip it was Kathryn who had an exchange with a fierce Linda in a bid to sell her idea of her self-designed range of dog pyjamas.
However as Linda pushed further it transpired the hopeful had no actual design experience whatsoever.
‘Have you designed anything?’ Linda asked. ‘Just give me a yes or no answer.’
Unable to look the businesswoman in the eye, a bashful Kathryn finally stated: ‘No.’
Hard to please: In one clip Katherine tries to impress knitwear brand founder Linda Plant with her range of self designed dog pyjamas
In the fourth teaser Stephanie, who planned to run her own luxury clothing company, was grilled by Mike Soutar.
The aspiring entrepreneur explained how her company would be different to most and would authenticate true designer items.
When asked to tell him if a shirt was in fact real or fake, Stephanie looked it over before carefully answering: ‘It’s fake.’
Real: When asked to tell him if a shirt is in fact real or fake, Stephanie looks it over before carefully answering: ‘It’s fake’… ‘It’s real’ he say as she looks on glumly.
A toast: This is the first ever all female semi final with Manpreet, Brittany, Stephanie and Kathryn fighting it out
ladies only: When asked what it feels like at being one of the last four females standing in the competition, dessert parlour owner Harpreet told how she always felt like an equal among her male counterparts, adding that any animosity is left in the boardroom.
‘It’s real’ Mike says as she looksed on glumly.
When asked what it felt like being one of the last four females standing in the competition, dessert parlour owner Harpreet told how she always felt like an equal among her male counterparts, adding that any animosity is left in the boardroom.
She explained: ‘I just think we all got on really well as a group when we were on task – we were focused on just winning as a team.’
‘I’ve never felt like there were mind games and this mentality of the other candidates being my competitor – we all just acted with real professionalism and if things had to be brought up in the boardroom, then they weren’t said maliciously.
‘Obviously, it’s difficult because when you’re sat there you want to be shouting about your own highlights which I found difficult – and so many times I’d just want to celebrate the other candidate’s achievements.’
The Apprentice continues next Thursday at 9pm on BBC One, followed by You’re Fired on BBC Two. Watch live and on-demand on BBC iPlayer.
THE APPRENTICE 2022: MEET THE WOMEN
AMY ANZEL, 48
Occupation: Owner, beauty brand
Key information: Starting her beauty business a little later in life, Amy has now found what she really loves doing after previously working in sales, showbiz and jingles.
She says: ‘I can be nice when I need to be, but when I unfortunately have to be a b***h, I will…’
BRITTANY CARTER, 25
Occupation: Hotel front of house manager
Key information: Brittany is looking to break away from her hotel role and launch the first alcoholic protein drink, with Lord Sugar’s help.
She says: ‘My motto for life is ‘always look on the bright side’
FRANCESCA KENNEDY-WALLBANK, 26
Occupation: Owner, sustainability company
Key information: The eco-conscious, mathematics graduate is looking for investment in her next venture, providing a product carbon footprint service for businesses with a simple equation of her own creation.
She says: ‘There’s two types of people in the world- people that say they are going to do things and people that actually do them and I’m a doer’
HARPEET KAUR, 30
Occupation: Owner, dessert parlour
Lives: West Yorkshire
Key information: Describing herself as a born leader, fearless and funny, Harpreet plans to ‘level up’ her successful, six-figure coffee and cakes business to become a leading brand in the UK.
She says: ‘I’m definitely not in business to make friends. I’m here to make money, and I’m sure Lord Sugar isn’t looking for a new mate.
KATHRYN LOUISE BURN, 29
Occupation: Owner, online pyjama store
Key information: Kathryn has worked a wide range of jobs from mortgage advisor to events manager. Describing herself as ambitious, kind, and often ‘savage’, she says she’s there to win, not to make friends.
She says: ‘My dreams in my head are absolutely huge and I believe I can achieve them.’
SOPHIE WILDING, 32
Occupation: Owner, boutique cocktail bar
Key information: Describing herself as ‘magical and enchanting’ Sophie even has a witch school qualification. She previously worked in sales and has huge renovation plans for her bar.
She says: ‘Failure is not an option. Winning is part of my DNA.’
STEPHANIE AFFLECK, 28
Occupation: Owner, online children’s store
Key information: With her East-London roots, the blonde is hoping to bond with Lord Sugar and match his no nonsense attitude towards business. She’s looking for funding to develop her designer store and be part of the growing pre-loved fashion industry.
She says: ‘I’ve got grit, determination and I’m determined to be successful.’
SHAMA AMIN, 41
Occupation: Owner, children’s day nursery
Key information: Shama already has a busy work life running her children’s day nursery as well as juggling life with five children at home. She is ready to prove she has the ‘skillset that is required to be one of the best, successful businesswomen in the early years sector.’
She says: ‘Being a lady of colour, wearing a headscarf as well and the challenges that we face on a daily basis, I just want to be a living example for the Asian women out there.’